Penney Vs. Target Corporation
J.C. Penney vs. Target
12/8/13
TABLE OF CONTENTS
Executive Summary 3
Introduction 4
J.C. Penney History 5
Target History 6
Profitability Ratios 9
Asset Utilization Ratios 10
Liquidity Ratios 11
Debt Utilization Ratios 12
Book Value Per Share 12
Recommendation 12
References 14
Other
J.C. Penney Annual Report Attached Target Annual Report Attached
Executive Summary
While overall Target has posted the best performance in almost all categories, J.C. Penney would present a more feasible option to purchase. J.C. Penney has been in the retail business for over 100 years. Along with this experience, they have established themselves as a retail organization that strives to ensure a good quality product at …show more content…
The following year the name was changed to Dayton Dry Goods Company and shortened to Dayton Company in 1911. On May 1, 1962, Dayton Company opened its first Target store, designed as a discount version of Dayton’s department stores” (Target Corporation, n.d.).
“By 1975, Target had become Dayton-Hudson’s leading revenue producer, and by 1979 Target’s annual sales had reached $1 billion. In 1995 in Omaha, Nebraska, the company opened its first SuperTarget store which included a full-service grocery, a photography studio, a pharmacy and restaurants. To reflect a new focus on its Target stores, Dayton-Hudson changed its name to Target Corporation” (Target Corporation, n.d.).
Target has also become a recognizable figure in many communities, operating well over 1,700 stores. Like J.C. Penney’s, Target also offers apparel, shoes, jewelry, beauty products, cookware and home furnishings through retail outlets and online sales. Services such as styling salons, optical, restaurants, pharmacy and portrait studios are also offered at select retail …show more content…
Penney, the last several years have been very successful for Target. Sales have risen from $64.9 billion in 2008 to $73.3 billion in 2012 with net earnings of $2.9 billion (Target Corporation Annual Report, 2012). Even though there have been some difficult economic times for retailers in the last five years, Target has managed to compete with Wal-Mart, grow revenues by almost $10 billion, maintain earnings, establish themselves as a trendy discount store and generously give to charity and education. I think their success speaks volumes for their employees, their management team and the planning and innovativeness of senior management and their Board of
12/8/13
TABLE OF CONTENTS
Executive Summary 3
Introduction 4
J.C. Penney History 5
Target History 6
Profitability Ratios 9
Asset Utilization Ratios 10
Liquidity Ratios 11
Debt Utilization Ratios 12
Book Value Per Share 12
Recommendation 12
References 14
Other
J.C. Penney Annual Report Attached Target Annual Report Attached
Executive Summary
While overall Target has posted the best performance in almost all categories, J.C. Penney would present a more feasible option to purchase. J.C. Penney has been in the retail business for over 100 years. Along with this experience, they have established themselves as a retail organization that strives to ensure a good quality product at …show more content…
The following year the name was changed to Dayton Dry Goods Company and shortened to Dayton Company in 1911. On May 1, 1962, Dayton Company opened its first Target store, designed as a discount version of Dayton’s department stores” (Target Corporation, n.d.).
“By 1975, Target had become Dayton-Hudson’s leading revenue producer, and by 1979 Target’s annual sales had reached $1 billion. In 1995 in Omaha, Nebraska, the company opened its first SuperTarget store which included a full-service grocery, a photography studio, a pharmacy and restaurants. To reflect a new focus on its Target stores, Dayton-Hudson changed its name to Target Corporation” (Target Corporation, n.d.).
Target has also become a recognizable figure in many communities, operating well over 1,700 stores. Like J.C. Penney’s, Target also offers apparel, shoes, jewelry, beauty products, cookware and home furnishings through retail outlets and online sales. Services such as styling salons, optical, restaurants, pharmacy and portrait studios are also offered at select retail …show more content…
Penney, the last several years have been very successful for Target. Sales have risen from $64.9 billion in 2008 to $73.3 billion in 2012 with net earnings of $2.9 billion (Target Corporation Annual Report, 2012). Even though there have been some difficult economic times for retailers in the last five years, Target has managed to compete with Wal-Mart, grow revenues by almost $10 billion, maintain earnings, establish themselves as a trendy discount store and generously give to charity and education. I think their success speaks volumes for their employees, their management team and the planning and innovativeness of senior management and their Board of