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Research Proposal
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|Faculty of Business Environment and Society (BES) |
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|MSc International Business |
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|“Buying without touching! |
|Could a business model like Argos be successful in Thailand?” |
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|Module Tutor: LEN BIRD |
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References: 2. Jobber, D. (2010) Principles and Practice of Marketing. England: McGraw-Hill Education 3 4. Hair J., Money A., Page M., and Samouel P. (2007) Research Methods for Business. England: John Wiley & Sons 5 6. Laroche, M., Nepomuceno, V. M., and Richard, O. A. (2010) ‘How do involvement and product knowledge affect the relationship between intangibility and perceived risk for brands and product categories?.’ Journal of Consumer Marketing 27, (3) 197-210 7. McGivern, Y. (2006) The Practice of Market and Social Research. England: Pearson Education 8 9. Molina E. M. and Saura G. I. (2008) ‘Perceived value, customer attitude and loyalty in retailing’ Journal of Retail & Leisure Property 7, (4) 305-314 10
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