Research Methods Qualitative Research
NV4602
Research Methods for
Postgraduate Study
Qualitative Research
Objectives for today
When you have satisfactorily completed this topic you will be able to:
Classify research interviews and understand their purpose
Understand when to undertake interviews
Understand the advantages and disadvantages of interviews Case Studies
Action Research
Observation
Ethnography
lbic.navitas.com
navitas.com
Qualitative Methods
When should I use qualitative methods?
When variables cannot be quantified
When variables are best understood in their natural settings
When variables are studied over real time
When studying intimate details of roles, processes, and groups
When the paramount objective is
“understanding”
lbic.navitas.com
navitas.com
Qualitative methods
In-depth interviews
Focus groups
Case studies
Action Research
Observation
direct observation
participant observation
Ethnography lbic.navitas.com navitas.com
Interviews
What is an interview?
A research interview is about asking purposeful questions and listening carefully to the answers to be able to explore these further Note: the nature of the interview should be consistent with your research questions and objectives, aim and the research strategy lbic.navitas.com navitas.com
Types of Interviews
Interviews may be formal and structured or they may be informal and unstructured conversations Interviews could be categorised as either:
Structured interviews
Semi-structured interviews
Unstructured/in-depth interviews
lbic.navitas.com
navitas.com
Structured Interviews
These use questionnaires based on a predetermined and standardised or identical set of questions which are referred to as interviewer-administered questionnaires. They are also used to collect quantifiable data and are referred to as quantitative research interviews lbic.navitas.com navitas.com
Semi-structured Interviews
These are conducted with a fairly open framework which
Research Methods for
Postgraduate Study
Qualitative Research
Objectives for today
When you have satisfactorily completed this topic you will be able to:
Classify research interviews and understand their purpose
Understand when to undertake interviews
Understand the advantages and disadvantages of interviews Case Studies
Action Research
Observation
Ethnography
lbic.navitas.com
navitas.com
Qualitative Methods
When should I use qualitative methods?
When variables cannot be quantified
When variables are best understood in their natural settings
When variables are studied over real time
When studying intimate details of roles, processes, and groups
When the paramount objective is
“understanding”
lbic.navitas.com
navitas.com
Qualitative methods
In-depth interviews
Focus groups
Case studies
Action Research
Observation
direct observation
participant observation
Ethnography lbic.navitas.com navitas.com
Interviews
What is an interview?
A research interview is about asking purposeful questions and listening carefully to the answers to be able to explore these further Note: the nature of the interview should be consistent with your research questions and objectives, aim and the research strategy lbic.navitas.com navitas.com
Types of Interviews
Interviews may be formal and structured or they may be informal and unstructured conversations Interviews could be categorised as either:
Structured interviews
Semi-structured interviews
Unstructured/in-depth interviews
lbic.navitas.com
navitas.com
Structured Interviews
These use questionnaires based on a predetermined and standardised or identical set of questions which are referred to as interviewer-administered questionnaires. They are also used to collect quantifiable data and are referred to as quantitative research interviews lbic.navitas.com navitas.com
Semi-structured Interviews
These are conducted with a fairly open framework which