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Research in Motion Limited (Rim) Strategic Analysis

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Research in Motion Limited (Rim) Strategic Analysis
Table of Content

Page
Acknowledgement 3

Executive Summary 4

Project Outline 5

Industry Life Cycle 7

Key Success Factor (KSF) 8

Industry Analysis (Porter’s Five Forces) 10

SWOT Analysis

Internal Factor Analysis Summary (IFAS) 13

External Factor Analysis Summary (EFAS) 15

Strategic Factor Analysis Summary (SFAS) 17

TOWS Matrix 19

Assessment of Current Company’s Performance 22

Review of Option for Future Direction 24

Recommendation for Implementation of strategies 25

The Usefulness of Strategies Management Models 27

List of reference 29

(Total word count: 4,093 words)

Acknowledgement

Firstly, I would like to thank my supervisor, Mr. G V Nathan, for his guidance and support in this last three months throughout ASM lessons. He has given me a lot of viewpoints and examples to finish this report properly. Without his help, it was impossible to finish this project only by myself. In addition, I would like to thank him also for the corrections and comments of this project, so that I can deliver this project in timely manner. Lastly, I would send my best regards to all of those people who has helped and supported me in the process of completion of this project.

Executive Summary

RIM is a Canadian telecommunication company that has designed and developed a line of mobile e-mail and smartphone devices called BlackBerry in 1999. BlackBerry is primarily known for its ability to send and receive Internet e-mail wherever mobile network service coverage is available, or through Wi-Fi connection. RIM has released a variety of devices running on GSM, CDMA, and iDEN networks. In 2006, Research In Motion (RIM) and Information Appliance Associates have reached a licensing agreement whereby RIM will offer a complete version of PocketMac for BlackBerry. In 2008, RIM was named one of “Canada’s Top 100
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