Research
GROUP PROJECT GREEN INDUSTRY - Green Building -
Student Name Student No.
Zafirul Bin Wahab 2009193837
Affan Farhan Bin Amir 2009700873
Mohd Jauzee Bin Abdul Jalal 2008507665
Fairuz Hezny Binti Shafri 2009353771
Balqis Binti Ahmad Rosli 2009534527
Group Members Photo
Zafirul Bin Wahab Affan Farhan Bin Amir
Mohd Jauzee Bin Abdul Jalal Fairuz Hezny Binti Shafri
Balqis Binti Ahmad Rosli
Content pg.
1. INTRODUCTION TO GREEN INDUSTRY 04
2. WHAT IS GREEN BUILDING? 09
3. WHY GREEN BUILDING? 09
4. BACKGROUND OF COMPANY 10
5. GREEN MARKETING STRATEGIES VALUES AND OBJECTIVES 13
6. GREEN MARKETING MIX STRATEGIES 18
7. GREEN MARKETING PROGRAMMES 23
8. IMPACT TO SOCIETY & INDUSTRY 28
9. CONCLUSION 29
10. BIBLIOGRAPHY 30
11. ATTACHMENT 31
1. INTRODUCTION TO GREEN INDUSTRY
• Malaysia has recognised green technology as one of the key drivers of national economic growth. To achieve this, the Government is currently reorienting its policies to promote and develop green production. • • In developing the Green Industry in Malaysia, the Malaysian Government had introduced the National Green Technology Policy on 24 July 2009. The policy focused on 4 pillars, namely Energy, Environment, Economy and Social. Green Technology shall be a driver to accelerate the national economy and promote sustainable development. At the United Nations Framework Convention on Climate Change (UNFCCC) Conference of Parties – 15 (COP-15) in Copenhagen back in 2009, our Prime Minister, YAB Dato ' Sri Mohd Najib bin Tun Abdul Razak made a pledge that Malaysia would
Student Name Student No.
Zafirul Bin Wahab 2009193837
Affan Farhan Bin Amir 2009700873
Mohd Jauzee Bin Abdul Jalal 2008507665
Fairuz Hezny Binti Shafri 2009353771
Balqis Binti Ahmad Rosli 2009534527
Group Members Photo
Zafirul Bin Wahab Affan Farhan Bin Amir
Mohd Jauzee Bin Abdul Jalal Fairuz Hezny Binti Shafri
Balqis Binti Ahmad Rosli
Content pg.
1. INTRODUCTION TO GREEN INDUSTRY 04
2. WHAT IS GREEN BUILDING? 09
3. WHY GREEN BUILDING? 09
4. BACKGROUND OF COMPANY 10
5. GREEN MARKETING STRATEGIES VALUES AND OBJECTIVES 13
6. GREEN MARKETING MIX STRATEGIES 18
7. GREEN MARKETING PROGRAMMES 23
8. IMPACT TO SOCIETY & INDUSTRY 28
9. CONCLUSION 29
10. BIBLIOGRAPHY 30
11. ATTACHMENT 31
1. INTRODUCTION TO GREEN INDUSTRY
• Malaysia has recognised green technology as one of the key drivers of national economic growth. To achieve this, the Government is currently reorienting its policies to promote and develop green production. • • In developing the Green Industry in Malaysia, the Malaysian Government had introduced the National Green Technology Policy on 24 July 2009. The policy focused on 4 pillars, namely Energy, Environment, Economy and Social. Green Technology shall be a driver to accelerate the national economy and promote sustainable development. At the United Nations Framework Convention on Climate Change (UNFCCC) Conference of Parties – 15 (COP-15) in Copenhagen back in 2009, our Prime Minister, YAB Dato ' Sri Mohd Najib bin Tun Abdul Razak made a pledge that Malaysia would
Bibliography: 1. Peattie K., Frank & Belz M, (2013) Sustainable Marketing: A Global Perspective, New York 2. Http://www.greentechmalaysia.my/GreenExplore/ExploreIncentives.aspx 3. Http://www.google.com.my/search?q=MALAYSIAN+GREEN+TECHNOLOGY+CORPORATION&hl=en-MY&gbv=2&tbm=isch&ei=hkSfUciFJoqRrAfjm4GAAw&start=140&sa=N 4. Http://www.greenbuildingindex.org/ 5. Http://en.wikipedia.org/wiki/Green_building_in_Malaysia 11. ATTACHMENT [pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic]