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Reflection Of Brand Nissan (My Views)

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Reflection Of Brand Nissan (My Views)
Individual reflection report About Nissan (My Views)

As we know that Nissan was the second largest Automobile Company in Japan and was successfully competing in the automobile Industry through decades, but in year 1999 they reached at a critical position with severe losses a debt. Brand Nissan was losing its value and and badly required a turnover to survive the company. So to overcome the situation Nissan got an opportunity to get in an alliance with Renault, which turn Mr. Carlos Ghosn in picture as the first foreigner CEO in Nissan history. From this prospective I learnt that if there is a challenge with lots of difficulties we should always take it as an opportunity and what the same did by Mr. Ghosn by taking the challenge to overcome
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He came in the country without knowing much about it, which made him approach his new environment with an open mind. Ghosn learn about the culture by listening the employees so that he would not appear pre-judicial towards the culture. He was well aware of the danger of imposing western culture on the employees. So he started communicating personally with the different levels of the organization, which made the employees feeling heard and respected. This style of management with attention to the opinions and the voices of the employees was something the Nissan employees never had experienced in past. This was very new to their bureaucratic organizational structure with the little communication between the layers. Ghosn‘s three management principles, which create focus on new elements in Nissan. As the need of the urgent change and gained respect between the western and the Japanese …show more content…
Successful Execution.
It was the success story of implementation of the process but the question was whether this would have been a success also at an earlier stage. An argument that supports the fact that Mr. Ghosn might have succeeded earlier is the importance of efficient decision making for Nissan as a global competitor. Ghosn strategy execution becoming more professional in a challenging and highly shifting global market. The timing of the new strategy implementation could not have been better. The Asian crisis and the government of Japan not bailing out a major Japanese institution, the Nissan organizational resistance to change got a real eye opener.
I clear here that the restructuring improved the communication and transparency. It is therefore obvious that these initiatives could create foundation for resistance to change.

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