Questionnaire on Store Design
S.B JAIN INSTITUTE OF TECHNOLOGY MANAGEMENT & RESEARCH, NAGPUR.
DEPARTMENT OF MANAGEMENT
“TO STUDY COMPITITIVE ADVANTAGE OF STORE DESIGN AND CUSTOMER HANDLING IN RETAIL”
QUESTIONNAIRE
STORE NAME :- _______________________________________________
ADDRESS :- _______________________________________________
1) What type of location and style of space do you have ?
Shopping mall Strip mall
Free standing building Kiosk
2) Do you believed that a good store design create a good store image ?
Yes No 3) Store design should be flexible to adopt any changes in merchandise with store image ? comment.
__________________________________________________________________________________________________________________________
4) The store design makes it easy for customers to move around the stores ?
Yes No
5) Strategic arrangement of store adds as an attraction for customer ?
Yes No
6) If yes, please specify.
__________________________________________________________________________________________________________________________
7) Do you have competitors, selling similar products near your new or existing location ?
Yes No
8) If yes, please tell us what will make your store different ?
Pricing Service Sales promotion Ambience Products Other
9) Do you agree that, a good store design helps to create a good
DEPARTMENT OF MANAGEMENT
“TO STUDY COMPITITIVE ADVANTAGE OF STORE DESIGN AND CUSTOMER HANDLING IN RETAIL”
QUESTIONNAIRE
STORE NAME :- _______________________________________________
ADDRESS :- _______________________________________________
1) What type of location and style of space do you have ?
Shopping mall Strip mall
Free standing building Kiosk
2) Do you believed that a good store design create a good store image ?
Yes No 3) Store design should be flexible to adopt any changes in merchandise with store image ? comment.
__________________________________________________________________________________________________________________________
4) The store design makes it easy for customers to move around the stores ?
Yes No
5) Strategic arrangement of store adds as an attraction for customer ?
Yes No
6) If yes, please specify.
__________________________________________________________________________________________________________________________
7) Do you have competitors, selling similar products near your new or existing location ?
Yes No
8) If yes, please tell us what will make your store different ?
Pricing Service Sales promotion Ambience Products Other
9) Do you agree that, a good store design helps to create a good