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MARK 463 CHAPTER 10

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MARK 463 CHAPTER 10
CHAPTER 10
SITE SELECTION

CHAPTER 10
3 basic types of retail locations: pp. 252-258
Isolated,
Unplanned,
Planned

3 types of Planned Shopping Centres Table 10-1 pp. 259-261

Location / Site Evaluation Checklist Figure 10-7 p. 263

Multiple Choice - Terminology/Concept

1. In what type of location does a retailer have no adjacent stores to share or generate traffic? a. isolated store b. business district c. strip d. shopping center

2. Which location type is generally characterized by no competition, good road visibility, and easy parking? a. isolated store b. business district c. strip d. shopping center

3. A major disadvantage to an isolated store location is that _____. a. costs such as outside lighting and security cannot be shared b. rental costs are high c. leases can restrict store operations d. neighboring retailers can cause an overstored environment

4. Which of these location forms is unplanned as a unit? a. regional shopping center b. neighborhood shopping center c. community shopping center d. central business district

5. The hub of retailing in a city is considered to be the _____. a. central business district b. neighborhood business district c. secondary business district d. string

6. The largest shopping area in a city that is synonymous with the term “downtown” is the _____. a. string b. central business district c. secondary business district d. regional shopping center

Multiple Choice - Terminology/Concept

7. The greatest concentration of office buildings and retail stores occurs in the _____ business district. a. unplanned b. central c. neighborhood d. secondary

8. A central business district is characterized by a concentration of _____. a. convenience stores b. parking facilities c. suburban housing d. cultural and entertainment facilities

9. At least one major department store and a broad grouping of specialty and convenience stores are found in the _____

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