MKTG 1001 presentation
Question 2
Retailing can be classified according to:
a) Amount of service -Self-service retailers (Provide few or no services) -Limited-service retailers (Provide only a limited number of services) -Full-service retailers (Provide a full range of services)
b) Product line -Specialty store (Narrow product line with a deep assortment) -Department store (Wide variety of product lines operated by separate department) -Supermarket (Self-service store with a wide variety of products and low costs) -Convenience store (A small store sell high-turnover convenience goods) -Superstore (Similar as supermarket but much more larger with wider product line) -Service business (The product line is services) -Etc.
c) Organisational approach -Chain stores (Two or more outlets controlled by central corporation) -Voluntary chain (Independent retailers engaged in common merchandising) -Retailer cooperative (Retailers organize a new jointly business by contracts) -Franchise (Buy the rights to operate business from a franchisor)
Classification:
Amount of service
Product line
Organisational approach
David Jones
Full-service retailer
Department Store
Chain stores
Mickey (McDonald’s restaurant)
Limited-service retailer
Service business
Franchise
Apple Store
Full-service retailer
Specialty store
Chain store
Apple Store Online
Self-service retailer
Specialty store
Chain store
Scorptec.com.au
Self-service retailer
Specialty store
Chain store
PCG4M3R.com
Self-service retailer
Specialty store
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My draft speech:
Hi, everyone. Before we do the question, we have to know what a retailer is and how to determine its type. A retailer is a business whose sales come primarily from retailing which include all activities of selling goods or services to final consumers. Retailers can be classified according to three main bases. First one, according to the different amount and level of services, it can be
Retailing can be classified according to:
a) Amount of service -Self-service retailers (Provide few or no services) -Limited-service retailers (Provide only a limited number of services) -Full-service retailers (Provide a full range of services)
b) Product line -Specialty store (Narrow product line with a deep assortment) -Department store (Wide variety of product lines operated by separate department) -Supermarket (Self-service store with a wide variety of products and low costs) -Convenience store (A small store sell high-turnover convenience goods) -Superstore (Similar as supermarket but much more larger with wider product line) -Service business (The product line is services) -Etc.
c) Organisational approach -Chain stores (Two or more outlets controlled by central corporation) -Voluntary chain (Independent retailers engaged in common merchandising) -Retailer cooperative (Retailers organize a new jointly business by contracts) -Franchise (Buy the rights to operate business from a franchisor)
Classification:
Amount of service
Product line
Organisational approach
David Jones
Full-service retailer
Department Store
Chain stores
Mickey (McDonald’s restaurant)
Limited-service retailer
Service business
Franchise
Apple Store
Full-service retailer
Specialty store
Chain store
Apple Store Online
Self-service retailer
Specialty store
Chain store
Scorptec.com.au
Self-service retailer
Specialty store
Chain store
PCG4M3R.com
Self-service retailer
Specialty store
---
My draft speech:
Hi, everyone. Before we do the question, we have to know what a retailer is and how to determine its type. A retailer is a business whose sales come primarily from retailing which include all activities of selling goods or services to final consumers. Retailers can be classified according to three main bases. First one, according to the different amount and level of services, it can be