Qantas
1. Executive Summary
• Qantas is Australia’s largest domestic and international airline
• Qantas was founded in the Queensland outback in 1920 and it began its operations with one aircraft carrying mail and now it has expanded to 146 planes transporting people all over the world
• Qantas’ major influences they have to deal in todays market with include globalisation, technology and the increased cost-based competition and the strategies that they have implemented to meet these influences are outsourcing and a mix of established and leading edge technology
2. Competitive Advantage
• Qantas, having two flying services (Qantas and Jetstar) allows them to organise and book two aircrafts to serve the passenger to compete the competitive …show more content…
Qantas has had to respond to these changes within the market and the responses from Qantas include o outsourcing o online bookings o employing more labour saving techniques
• The influences that Qantas has had to deal with has made them change a lot of their operations but the way they have responded to it, has allowed them to sustain a competitive advantage
3.3 – Operations Processes
• The operations processes are classified into three separate groups, inputs, the transformation process and outputs
• Inputs are classified into sub groups, which are transformed and transforming resources
• This means, Qantas focuses on food ingredients for their catering services, computers, labour, and capital.
• The transformation process are also classified into subgroups, which include volume, variety, variation in demand and visibility (the four v’s) and monitoring, controlling and improvement.
• In terms of the four v’s, Qantas experiences a predictable major increase in demand for the school holidays and other major events but also had to cope with major decreases such as the 9/11 …show more content…
The advantages that outsourcing has given Qantas include saving in capital outlay, saving in labour and saving in cost
• Qantas relies heavily on technology, but airline technology is complex and it is continually being advanced and updated. Qantas was one of a number of airlines, who placed advance orders for the new Airbus A380, but they were opted to make sure they were not the airline to receive the very first ones as Qantas are all about quality for the customer
• Qantas made sure that they could sustain their competitive advantage within the market by ensuring that they got leading edge and established technology that was well reviewed and started outsourcing the right things to keep the operations effective and efficient
4.
• Qantas is Australia’s largest domestic and international airline
• Qantas was founded in the Queensland outback in 1920 and it began its operations with one aircraft carrying mail and now it has expanded to 146 planes transporting people all over the world
• Qantas’ major influences they have to deal in todays market with include globalisation, technology and the increased cost-based competition and the strategies that they have implemented to meet these influences are outsourcing and a mix of established and leading edge technology
2. Competitive Advantage
• Qantas, having two flying services (Qantas and Jetstar) allows them to organise and book two aircrafts to serve the passenger to compete the competitive …show more content…
Qantas has had to respond to these changes within the market and the responses from Qantas include o outsourcing o online bookings o employing more labour saving techniques
• The influences that Qantas has had to deal with has made them change a lot of their operations but the way they have responded to it, has allowed them to sustain a competitive advantage
3.3 – Operations Processes
• The operations processes are classified into three separate groups, inputs, the transformation process and outputs
• Inputs are classified into sub groups, which are transformed and transforming resources
• This means, Qantas focuses on food ingredients for their catering services, computers, labour, and capital.
• The transformation process are also classified into subgroups, which include volume, variety, variation in demand and visibility (the four v’s) and monitoring, controlling and improvement.
• In terms of the four v’s, Qantas experiences a predictable major increase in demand for the school holidays and other major events but also had to cope with major decreases such as the 9/11 …show more content…
The advantages that outsourcing has given Qantas include saving in capital outlay, saving in labour and saving in cost
• Qantas relies heavily on technology, but airline technology is complex and it is continually being advanced and updated. Qantas was one of a number of airlines, who placed advance orders for the new Airbus A380, but they were opted to make sure they were not the airline to receive the very first ones as Qantas are all about quality for the customer
• Qantas made sure that they could sustain their competitive advantage within the market by ensuring that they got leading edge and established technology that was well reviewed and started outsourcing the right things to keep the operations effective and efficient
4.