Public Relations of Starbucks
Public Relations of Starbucks name CGD318: Public Relations Practices & Promotional Writing (BCJ1402A)
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Public Relations of Starbucks
Today’s society lives in a fast-paced environment and we expect businesses to accommodate to our needs quicker than ever. In our fast moving business world creating just the right image in the public’s eye is essential for the survival for any organization. Public Relations professionals have to deal precisely with this aspect of every business. These professionals work hard at developing a good, positive relationship between a firm and the public it serves. Investing in good public relations for your business will help achieve its objective efficiently. Effective Public Relations can create and build up the image of an organization. During times of adverse publicity an effective Public Relations can remove the misunderstanding and can create mutual understanding between the business and the public. This paper will focus on how Starbucks uses public relations to create brand and influence public opinion. It will then focus on how the 21st century has help Starbucks adopt social media websites to help promote its business. Next, we will look into a couple of crisis Starbucks has dealt with. Lastly, we will look into similarities and differences between public relations campaigns of Starbucks and a nonprofit organization.
Starbucks is a roaster and retailer of coffee with over 9,031 company-operated retail stores and 7,972 licensed stores worldwide. (Starbucks Corp. (NMS: SBUX)) Starbucks is a business that prides itself on more than just retailers of coffee, but being a place for people to come in and chat, meet up or even work. I know this was true for me, I use to use Starbucks coffee shops to work on my homework, back when I attending classes in-residence. I had the toughest time trying to do homework at home so I would either go to the coffee shop or the
Instructor:
Date submitted
Public Relations of Starbucks
Today’s society lives in a fast-paced environment and we expect businesses to accommodate to our needs quicker than ever. In our fast moving business world creating just the right image in the public’s eye is essential for the survival for any organization. Public Relations professionals have to deal precisely with this aspect of every business. These professionals work hard at developing a good, positive relationship between a firm and the public it serves. Investing in good public relations for your business will help achieve its objective efficiently. Effective Public Relations can create and build up the image of an organization. During times of adverse publicity an effective Public Relations can remove the misunderstanding and can create mutual understanding between the business and the public. This paper will focus on how Starbucks uses public relations to create brand and influence public opinion. It will then focus on how the 21st century has help Starbucks adopt social media websites to help promote its business. Next, we will look into a couple of crisis Starbucks has dealt with. Lastly, we will look into similarities and differences between public relations campaigns of Starbucks and a nonprofit organization.
Starbucks is a roaster and retailer of coffee with over 9,031 company-operated retail stores and 7,972 licensed stores worldwide. (Starbucks Corp. (NMS: SBUX)) Starbucks is a business that prides itself on more than just retailers of coffee, but being a place for people to come in and chat, meet up or even work. I know this was true for me, I use to use Starbucks coffee shops to work on my homework, back when I attending classes in-residence. I had the toughest time trying to do homework at home so I would either go to the coffee shop or the
References: Brand Evolution FAQs. (2011). Retrieved December 9, 2011, from Starbucks : http://www.starbucks.com/customer-service/faqs/brand-evolution Building the Starbucks Brand Cameron, Glen T., Wilcox, Dennis L, Reber, Bryan H., Shin, Jae-Hwa (2008). Public Relations Today: Managing Competition and Conflict. Pearson Education, Inc.: Boston, MA. DEVARO, J., & BROOKSHIRE, D. (2007). PROMOTIONS AND INCENTIVES IN NONPROFIT AND FOR-PROFIT ORGANIZATIONS. Industrial & Labor Relations Review, 60(3), 311-339. Echols, K. (2011, March 23). For the love of Starbucks . Retrieved December 8, 2011, from Platform Mag : http://platformmag.wordpress.com/2011/03/23/for-the-love-of-starbucks/ Fair Trade vs MAUREEN MORRISON. (2011, November). 2011 MARKETER A-LIST :STARBUCKS. Advertising Age, 82(40), 30. Retrieved December 11, 2011, from ABI/INFORM Global. (Document ID: 2507602941). Sarah Butler Shore, T. (2010, August 10). How has Starbucks become the most popular brand on Facebook? Retrieved December 11, 2011, from Zulu Creative : http://www.zulucreative.co.uk/blog/16/08/2010/starbucks-becomes-most-popular-brand-on-facebook/ Starbucks Starbucks Corp. (NMS: SBUX). (n.d.). Retrieved December 9, 2011, from Mergent Online : http://www.mergentonline.com/companydetail.php?compnumber=73271&pagetype=synopsis Starbucks Red Starbucks uses social media for holiday promotions. (2009, November 19). Retrieved December 12, 2011, from Global Ninche Marketing : http://www.globalnichemarketing.com/starbucks-uses-social-media-for-holiday-promotions-42