Ps3 Marketing Plan
I n t r o d u c t i o n t o
M a r k e t i n g
B u s i n e s s 1 2 0
A marketing plan focusing on Sony’s Playstation 3.
Marketing Plan:
Sony Playstation 3
2
Executive Summary
This marketing plan is looking at Sony’s Playstation 3 (PS3). This powerful piece of hardware is the cutting edge of gaming entertainment. The PS3 has been out for a little over a year, and in that time, it has proved to be a hardcore gamers dream. Sony got into the console gaming market in late 1994. The concept for the original Playstation (it was under a different name, SNES CD) was actually brought up in a joint partnership with Sony and Nintendo in the late 80’s; however, when the time came to announce their new hardware, Nintendo re-read over their earlier contract and found the agreement to no longer be satisfactory. As a result, Sony took all the research they had done and began work on the Sony
Playstation.
3
Table of Contents
Situation Analysis ......................................................................................................................................... 4
Internal Environment ............................................................................................................................... 4
Key Executives ...................................................................................................................................... 4
Board of Directors ................................................................................................................................ 4
Employees ............................................................................................................................................ 4
External Environment ............................................................................................................................... 4
Customers
M a r k e t i n g
B u s i n e s s 1 2 0
A marketing plan focusing on Sony’s Playstation 3.
Marketing Plan:
Sony Playstation 3
2
Executive Summary
This marketing plan is looking at Sony’s Playstation 3 (PS3). This powerful piece of hardware is the cutting edge of gaming entertainment. The PS3 has been out for a little over a year, and in that time, it has proved to be a hardcore gamers dream. Sony got into the console gaming market in late 1994. The concept for the original Playstation (it was under a different name, SNES CD) was actually brought up in a joint partnership with Sony and Nintendo in the late 80’s; however, when the time came to announce their new hardware, Nintendo re-read over their earlier contract and found the agreement to no longer be satisfactory. As a result, Sony took all the research they had done and began work on the Sony
Playstation.
3
Table of Contents
Situation Analysis ......................................................................................................................................... 4
Internal Environment ............................................................................................................................... 4
Key Executives ...................................................................................................................................... 4
Board of Directors ................................................................................................................................ 4
Employees ............................................................................................................................................ 4
External Environment ............................................................................................................................... 4
Customers
Cited: CNN. “Fortune 500 2007.” CNN. 2008. 13 April 2008. <Money.cnn.com> Nagle, Mike. “Sony PS3 Powers Alzheimer 's Research.” Labtechnologist.com. 20 March 2007. 13 April 2008. www.labtechnologist.com Sony: Corporation. 2008. Sony Entertainment. 13 April 2008. <Sony.net>