Prom Persuasive Memo
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AOF & MKT
Western High School | |Memo
To: Mr. Faulstich
From: Tia Coley
Date: 5/6/13
Subject: “Prom marketers use social media to push deals”
A) I selected this news worthy article because prom is coming up with this weekend. Also, marketing is used to promote prom, and is explained in this article. Other marketing strategies are being used to lure people in the ‘prom world’.
B) The main idea of the article I chose is how prom marketers are using social networking sites as well as restaurant advertisement to dish out prom deals. The article includes prices on the usual cost of prom per student, which Visa reported at about $1,139. Which has risen from last years cost, of more than 5%. Companies …show more content…
It's all about luring prom-goers inside their front doors during an especially free-spending time of year for many Millennials. The family of a typical high school prom-goer will spend an average $1,139 this year on everything from get-up to grub to limo rental, up 5% from last year, reports Visa. The cheapest and most efficient way to catch teen attention: social media.
"Prom is a moment to be captured, captioned and documented via social media," says Jake Katz, general manager at Ypulse, a youth market consultancy. "It's a creative palette from which millions of Millennials will generate content this spring."
Few are pushing the social-media element harder than Olive Garden, which is embracing prom as a marketing tool for the first time -- particularly on Instagram. It's offering weekly $500 prepaid credit cards in a "Picture Perfect" Instagram contest. And Olive Garden's message to teens via its Facebook page is this: arrive in prom attire through June 2 -- and simply mention the word prom -- and dessert is
AOF & MKT
Western High School | |Memo
To: Mr. Faulstich
From: Tia Coley
Date: 5/6/13
Subject: “Prom marketers use social media to push deals”
A) I selected this news worthy article because prom is coming up with this weekend. Also, marketing is used to promote prom, and is explained in this article. Other marketing strategies are being used to lure people in the ‘prom world’.
B) The main idea of the article I chose is how prom marketers are using social networking sites as well as restaurant advertisement to dish out prom deals. The article includes prices on the usual cost of prom per student, which Visa reported at about $1,139. Which has risen from last years cost, of more than 5%. Companies …show more content…
It's all about luring prom-goers inside their front doors during an especially free-spending time of year for many Millennials. The family of a typical high school prom-goer will spend an average $1,139 this year on everything from get-up to grub to limo rental, up 5% from last year, reports Visa. The cheapest and most efficient way to catch teen attention: social media.
"Prom is a moment to be captured, captioned and documented via social media," says Jake Katz, general manager at Ypulse, a youth market consultancy. "It's a creative palette from which millions of Millennials will generate content this spring."
Few are pushing the social-media element harder than Olive Garden, which is embracing prom as a marketing tool for the first time -- particularly on Instagram. It's offering weekly $500 prepaid credit cards in a "Picture Perfect" Instagram contest. And Olive Garden's message to teens via its Facebook page is this: arrive in prom attire through June 2 -- and simply mention the word prom -- and dessert is