Preview

"Product Centric Business Model & Customer Centric Business Model: a Comparative Study of Brac Bank

Powerful Essays
Open Document
Open Document
8710 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
"Product Centric Business Model & Customer Centric Business Model: a Comparative Study of Brac Bank
Acknowledgement

I earnestly thank Mr. Mehedi Hassan Chowdhury, Senior Relationship Manager, Premium Banking, BRAC Bank, Chittagong Cluster, for acting as a mentor round-the-clock and showing me the right direction whenever I started going off-track. Nevertheless, I must acknowledge the continual support I got from my Internship Supervisor Mr. Sanjoy Bose, Relationship Manager, Premium Banking, BRAC Bank Chittagong region through guiding me during the whole Internship period.

Most importantly I would like to thank my supervisor Mr. Md. Ayub Islam. Without his support and guidance this report would not have been possible.

Also I would like to thank my parents and my friends especially Mr. Arup Ratan Barua whose constant support and advice inspired me in every sector including accomplishing the research.

Finally I thank all other BBL staffs whose cooperation I found to be really kind and supportive. Indeed, I wish every success of BRAC Bank Limited in future.

Letter of Transmittal

May 28, 2012
To
Mr. Mehedi Hassan Chowdhury
Senior Relationship Manager
Premium Banking, Chittagong Cluster,
BRAC Bank Limited.

Subject: Submission of Internship Report.

Dear Sir,
With due respect I am very pleased to enclose herewith the internship report on “Product Centric Business Model & Customer Centric Business Model: A comparative Study of BRAC Bank”. I have tried my best to prepare a good report with providing all of my effort and to cover all aspects regarding the matter. I think that this report contains the information that you need to get an idea about my research also.

I, therefore, hope that you would be kind enough to accept my internship report.

Sincerely Yours,

Priyanka Barua

Executive Summary
This is the internship report based on the experience I had and research I made during three months long program I worked as an intern at BRAC Bank Limited, Agrabad Branch, and Premium Banking division.
The topic of my repot is “Product Centric Model &



Bibliography: 2. Bank Info http://bankinfobd.com/banks/3/BRAC_Bank retrieved on 15 Feb. 2012. 3. Prospectus of BRAC Bank Limited, retrieved on 18 Feb, 2012. 4. The Financial Express (2009), Published on March 24, Retrieved on 20 Feb 2012. 9. Brac Bank, Retrieved on 28th Feb, 2012.

You May Also Find These Documents Helpful

  • Good Essays

    It is not possible to invent or reinvent a business model without first identifying a clear customer proposition. The most important attribute of a customer value proposition is its precision how perfectly it nails the customer job to be done and nothing else. But such precision is often the most difficult thing to achieve. One way to generate precise customer value proposition is to think about the four most common barriers keeping people from getting particular jobs done insufficient wealth, access, skill or time. Then, having articulated the value proposition for both the customer and the business companies must then consider the key resources and processes needed to deliver the value. Rules, norms and metrics which are considered as key processes are often the last element to emerge in a developing business model. They may not be fully envisioned until the new product or…

    • 418 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    ATTACHMENT REPORT

    • 2932 Words
    • 11 Pages

    I also acknowledge all various heads of department who took us through the orientation towards this programme, both staff and non-working staff of the bank who assisted me to complete my two months industrial attachment especially Mr. Nyanzu, Mr. Charles, Madam Odilia, sister Eunice, Mr. Baku and other…

    • 2932 Words
    • 11 Pages
    Powerful Essays
  • Satisfactory Essays

    This Internship report titled “Credit Management of National Bank Ltd.” is prepared to fulfill the degree requirement of BBA program. In this regard I had been assigned in Rokeya Sarani branch of National Bank Limited just immediately after the completion of the course requirement of the program. I had been supervised there by the management of the bank to gather information which was necessary to prepare my report.…

    • 529 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    I would like to thank Mr.Kapoor (Chief Manager), Mr.Lohana (Sr.manager), Mrs.D’costa (sr. manager), Mr.Tiwari, Mr.Balyan, Ms.Shah, Mrs.Sinha Mr.Thakar Mr.Vyas Mr.Kale and Mr.Salim who guided me during this period. I express my sincere gratitude for the continuous guidance and encouragement provided to carry out the project work. I am deeply indebted to Mr. Bharat J. Ved for introducing me and for giving me the opportunity to do my Summer Internship Project at Bank of Baroda.…

    • 10478 Words
    • 47 Pages
    Powerful Essays
  • Better Essays

    Consumer Credit Scheme

    • 1033 Words
    • 5 Pages

    Internship is an essential part of BRAC universities BBA program. As per the requirement of the BRAC University I have to perform 90 days or three months internship which will help to prove my potentiality in the practical field. I achieved the opportunity to prove the potentiality, which has given by the Prime Bank Ltd. to commence my internship in the motijheel branch from 27th January to 27th April, 2009. As per the requirement of the internship program I have to prepare a report on the Prime Bank Limited with a specific topic. I was assigned in the credit division (corporate credit and retail credit division) so I have chosen "Consumer credit scheme" as my Project topic. Prime Bank Limited started its journey on 171h April 1995 and now at the present time it has created a mile stone in the banking industry. From the first step to the present move the Prime Bank Limited is expanding its business. Expanding 70 branches in the country was not enough for their glory they expand their fully owned subsidiary in Singapore also. They have different products and services, some of them are unique and others are common but they always cope up with the changing situation and tough competition. Their authority is not centralizing which has a good effect because every one wants to prove their capacity and for that they have the authority which is very motivating for employees. They will prosper that can be seen from their vision which is to be the best Private Commercial Bank in Bangladesh in terms of efficiency, capital adequacy, asset quality, sound management, and profitability having strong liquidity. Besides all these positive aspects it has some difficulties in it's way of success but it will overcome those within short time because in its 14th year of operation in 2009, Prime Bank has made substantial headway in terms of business growth, profitability and establishing its image as one of the leading…

    • 1033 Words
    • 5 Pages
    Better Essays
  • Good Essays

    References: Clarifying Business Models: Origins, Present, and Future of the Concept by A. Ostenwalder, Y. Pigneur, and C.L. Tucci…

    • 12150 Words
    • 49 Pages
    Good Essays
  • Powerful Essays

    Our supervisor MD. Amdadul Hoque supervised this report. His close supervision made it possible to prepare the report. We are so much grateful to him for his time, advice and guidance.…

    • 2828 Words
    • 12 Pages
    Powerful Essays
  • Powerful Essays

    Major Business-to-Consumer (B2C) Business Models Major Business-to-Business (B2B) Business Models Business Models in Emerging eCommerce Areas How eCommerce changes business: Strategy, Structure, and Process 2-5 2-6 The eight key elements of a business model eCommerce Business Models • Business model – Set of planned activities designed to result in a profit in a marketplace • Business plan – Describes a firm’s business model • eCommerce business model – Uses/leverages unique qualities of Internet and Web 2-7 2-8 8 Key Elements of a Business Model 1.…

    • 2470 Words
    • 23 Pages
    Powerful Essays
  • Powerful Essays

    ACKNOWLEDGMENT I would like to express my profound gratitude to all those who have been instrumental in the preparation of my project report. To start with, I would like to thank the organization Oil and Natural Gas Corporation (ONGC) for providing me the chance to undertake this internship study and allowing me to explore the area of finance which was totally new to me and which would prove out to be very beneficial to me in my future assignments, my studies and my career ahead. I wish to place on records, my deep sense of gratitude and sincere appreciation to my company guide and mentor, Mr. Sarto Miranda, DGM1 Finance ONGC, BD&JV2 Group who suggested and prepared the frame work of the project. I…

    • 16283 Words
    • 66 Pages
    Powerful Essays
  • Powerful Essays

    Internship Report submitted to SBI in completion of the requirement of Summer Internship at State Bank of India…

    • 7755 Words
    • 32 Pages
    Powerful Essays
  • Powerful Essays

    Internship Report submitted to SBI in completion of the requirement of Summer Internship at State Bank of India, IGMC SHIMLA (04054).…

    • 9293 Words
    • 37 Pages
    Powerful Essays
  • Powerful Essays

    We would like to express our sincere gratitude to Mr.Dwarakanathan for guiding us through to understand the concepts of Commercial and Retail Banking. We would also like to thank him for his constant support that he offered for the successful completion of this project.…

    • 7991 Words
    • 32 Pages
    Powerful Essays
  • Powerful Essays

    We would like to thank Almighty Allah for giving us the strength to conduct this research. Secondly, we would like to thank the coordination team and our teachers, Dr. M.I Subhani and Dr. Akif Hassan for their co-operation and support.…

    • 3752 Words
    • 16 Pages
    Powerful Essays
  • Powerful Essays

    At the very beginning I would like to express my gratitude to my supervisor Ms. Nighar Sultana, Lecturer, Faculty of Business Administration, BGC Trust University Bangladesh for his proper guidance, inevitable help, counseling…

    • 7755 Words
    • 32 Pages
    Powerful Essays
  • Good Essays

    I have accomplished my internship program at Exim Bank Limited, CDA Avenue Branch, Chittagong. It is a bank of new generation and is one-step ahead from other banks not only in making profit but also in serve people in an efficient way. To meet the customer needs and demand, the bank has launched some lucrative products and services that show their deep orientation toward marketing…

    • 6647 Words
    • 27 Pages
    Good Essays

Related Topics