Effects of family demographics on pester power
“Effects of Family Demographics on Pester Power”
By
MURK NIAZ (9945)
MUHAMMAD SHAHRUKH UDDIN (11551)
HAFIZ MUHAMMAD YASIR (14220)
MIR MUHAMMAD ASAD ULLAH (14108)
A research proposal submitted in partial fulfillment of the requirements for the degree of Bachelors of Business Administration to Iqra University Research Centre (IURC) at the Iqra University, main campus, Karachi
Karachi, Pakistan
13th Dec, 2013
ACKNOWLEDGEMENT
We would like to thank Almighty Allah for giving us the strength to conduct this research. Secondly, we would like to thank the coordination team and our teachers, Dr. M.I Subhani and Dr. Akif Hassan for their co-operation and support.
ABSTRACT
The research is based on the effect of family demographics on pester power. Pester Power is effected by different family demographic factors such as age, gender, education, number of children, household income, average hour work per day, dependents on monthly income is the developed hypothesis. The method that was employed for data collection of this research is based on Personal surveying technique which is highly helpful for this research study; Respondent was asked to fill out the questionnaires for the research study. The sample size for this research was 280 respondents. The statistical technique used in the analysis of data is ANOVA which has provided the results that there is no effects of family demographics on pester power.
TABLE OF CONTENT
CHAPTER 1: INTRODUCTION
1.1 Overview
This research highlight the effects of family demographics on pester power. Especially children’s influence to their parents on buying items by asking it many times until they get it. How children market is targeted by media and advertisement, all children are influenced by media or demographic factors play role in increasing nagging power. This research will guide both parents and advertisers to understand the effects of family demographics on
By
MURK NIAZ (9945)
MUHAMMAD SHAHRUKH UDDIN (11551)
HAFIZ MUHAMMAD YASIR (14220)
MIR MUHAMMAD ASAD ULLAH (14108)
A research proposal submitted in partial fulfillment of the requirements for the degree of Bachelors of Business Administration to Iqra University Research Centre (IURC) at the Iqra University, main campus, Karachi
Karachi, Pakistan
13th Dec, 2013
ACKNOWLEDGEMENT
We would like to thank Almighty Allah for giving us the strength to conduct this research. Secondly, we would like to thank the coordination team and our teachers, Dr. M.I Subhani and Dr. Akif Hassan for their co-operation and support.
ABSTRACT
The research is based on the effect of family demographics on pester power. Pester Power is effected by different family demographic factors such as age, gender, education, number of children, household income, average hour work per day, dependents on monthly income is the developed hypothesis. The method that was employed for data collection of this research is based on Personal surveying technique which is highly helpful for this research study; Respondent was asked to fill out the questionnaires for the research study. The sample size for this research was 280 respondents. The statistical technique used in the analysis of data is ANOVA which has provided the results that there is no effects of family demographics on pester power.
TABLE OF CONTENT
CHAPTER 1: INTRODUCTION
1.1 Overview
This research highlight the effects of family demographics on pester power. Especially children’s influence to their parents on buying items by asking it many times until they get it. How children market is targeted by media and advertisement, all children are influenced by media or demographic factors play role in increasing nagging power. This research will guide both parents and advertisers to understand the effects of family demographics on
References: Advertising impact on parents and children (2007) – Study within the Phare project "Expertise and professionalism in broadcasting", beneficiary the National Audiovisual Council in Romania. David Piachaud (2008). Freedom to be a Child: Commercial Pressures on Children. Social Policy and Society, 7, pp 445-456. Harris, J. L., Pomeranz, J. L., Lobstein, T., & Brownell, K. D. (2009). A crisis in the marketplace: How food marketing contributes to childhood obesity and what can be done. Annual Review ofPublic Health, 30, 211 – 225. Lindstrom, M. (2004). Branding is no longer child’s play! Journal of Consumer Marketing, 21, 175–182. World Federation of Advertisers (2007), When is a child a child,available online at http://www.wfanet.org/pdf/adv_papers/when_is_a_child_a_child.pdf Appendix