Procter & Gamble Case Study
Procter & Gamble
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ADMN 404: Assignment #2
Leah Cohen
EXECUTIVE SUMMARY
Procter & Gamble started in 1837 with William Procter and James Gamble coming together to make and sell candles and soaps. This simple business has since transformed into a global manufacturing, distribution and marketing company providing over 300 brands to consumers. Today, Procter & Gamble is the world’s biggest consumer products company with more than $80 billion in sales. It manufactures and produces a variety of products that feature a high standard of quality, practicality and value.
Procter & Gamble operates by their mission to improve the lives of the world’s consumers every day, by touching lives in small but meaningful ways. Integrity, trust and respect for others are fundamental values that drive the day-to-day working methods and decision-making of P&G, and are enforced by a code of ethics that ensures a high standard of quality and morals.
P&G enjoys the opportunities that are brought about by the eradication of trade barriers, improvements and developments in Internet and IT, as well as new, emerging and expanding markets and types of consumers. However, P&G must accept challenges in regards to product stagnation, unsafe product ingredients, a highly competitive landscape, strong buyer power and increasing raw material costs.
Despite the challenges, P&G has a leading market position with a diversified product portfolio and a strong brand image. It has ample core strengths to offset the minimal weaknesses that the company faces. P&G knows how to properly leverage its core strengths to create consumer understanding, brand-building, innovation, market capability and scale, which has allowed P&G the opportunity to execute growth strategies in several areas.
Given the new demand for natural products and the expanding market for male grooming and beauty products, P&G should aim to
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ADMN 404: Assignment #2
Leah Cohen
EXECUTIVE SUMMARY
Procter & Gamble started in 1837 with William Procter and James Gamble coming together to make and sell candles and soaps. This simple business has since transformed into a global manufacturing, distribution and marketing company providing over 300 brands to consumers. Today, Procter & Gamble is the world’s biggest consumer products company with more than $80 billion in sales. It manufactures and produces a variety of products that feature a high standard of quality, practicality and value.
Procter & Gamble operates by their mission to improve the lives of the world’s consumers every day, by touching lives in small but meaningful ways. Integrity, trust and respect for others are fundamental values that drive the day-to-day working methods and decision-making of P&G, and are enforced by a code of ethics that ensures a high standard of quality and morals.
P&G enjoys the opportunities that are brought about by the eradication of trade barriers, improvements and developments in Internet and IT, as well as new, emerging and expanding markets and types of consumers. However, P&G must accept challenges in regards to product stagnation, unsafe product ingredients, a highly competitive landscape, strong buyer power and increasing raw material costs.
Despite the challenges, P&G has a leading market position with a diversified product portfolio and a strong brand image. It has ample core strengths to offset the minimal weaknesses that the company faces. P&G knows how to properly leverage its core strengths to create consumer understanding, brand-building, innovation, market capability and scale, which has allowed P&G the opportunity to execute growth strategies in several areas.
Given the new demand for natural products and the expanding market for male grooming and beauty products, P&G should aim to
Bibliography: A.T. Kearney, Inc. (2012). Serving the Low-Income Consumer: How to Tackle This Mostly Ignored Market. Retrieved July 2012, from AT Kearney: http://www.atkearney.com/index.php/Publications/serving-the-low-income-consumer.html Charles Hill, G. J. (2008). Strategic Management: An Integrated Approach (Eighth ed.). Boston: Houghton Mifflin Company. Procter & Gamble. (2011). Retrieved July 2012, from 2011 Annual Report: http://www.pg.com/annualreport2011/index.shtml