Phase 5 Ip Procter & Gamble
Procter & Gamble: A Final Look
Beverly Hebb
Colorado Technical University
February 10, 2012
Abstract
Procter & Gamble is a Fortune 500 company. Their views of combining their business ethics and what is best for their communities is what makes this company a success. The executives that run this company and the products they develop and manufacture make for a winning team. Their mission statement says “We will provide branded products and services of superior quality and value that improve the lives of the world’s consumers, now and for generations to come. As a result, consumers will reward us with leadership sales, profit and value creation, allowing our people, our shareholders and the communities in which we live and work to prosper.” Procter & Gamble is in over 180 countries and is hoping have one billion new customers by 2015; going into countries that have a higher poverty level is one way they are planning to achieve this goal They are already going into the back country of China to sell their products to the poorest of poor customers. Their CEO Robert McDonald has big plans and aims high since becoming the CEO of Procter & Gamble and is well on his way to making all this plans move along effectively. In this final essay I will be digging deeper into Procter & Gamble and giving an Executive summary about the current state of Procter & Gamble, discussing technological opportunities, marketing opportunities, the recruitment presentation and future opportunities.
Part I: Executive Summary * The twin towers that house the corporate headquarters of Procter and Gamble are not a tourist attraction, but many visitors to our city find it interesting just to get a glimpse of this corporate giant. P&G, the largest consumer goods company in the world, had its humble beginning in Cincinnati in 1837. William Procter, a candle-maker, and James Gamble, a soap-maker's apprentice, married sisters and decided to become
Beverly Hebb
Colorado Technical University
February 10, 2012
Abstract
Procter & Gamble is a Fortune 500 company. Their views of combining their business ethics and what is best for their communities is what makes this company a success. The executives that run this company and the products they develop and manufacture make for a winning team. Their mission statement says “We will provide branded products and services of superior quality and value that improve the lives of the world’s consumers, now and for generations to come. As a result, consumers will reward us with leadership sales, profit and value creation, allowing our people, our shareholders and the communities in which we live and work to prosper.” Procter & Gamble is in over 180 countries and is hoping have one billion new customers by 2015; going into countries that have a higher poverty level is one way they are planning to achieve this goal They are already going into the back country of China to sell their products to the poorest of poor customers. Their CEO Robert McDonald has big plans and aims high since becoming the CEO of Procter & Gamble and is well on his way to making all this plans move along effectively. In this final essay I will be digging deeper into Procter & Gamble and giving an Executive summary about the current state of Procter & Gamble, discussing technological opportunities, marketing opportunities, the recruitment presentation and future opportunities.
Part I: Executive Summary * The twin towers that house the corporate headquarters of Procter and Gamble are not a tourist attraction, but many visitors to our city find it interesting just to get a glimpse of this corporate giant. P&G, the largest consumer goods company in the world, had its humble beginning in Cincinnati in 1837. William Procter, a candle-maker, and James Gamble, a soap-maker's apprentice, married sisters and decided to become