Primark Essay
According to Best Use of BCG matrix (2010) it can be use to access the relative growth rate of the organization against the industry average. According to Saaksvuori Antti and Jmmonen Anselmi (2008) PLC can be used both proactively and retrospectively. Proactively, Primark need to access how it think that its product will perform through its PLC and a marketing strategies and marketing mix that should accompany each stage. Grant R.M. (2002) has stressed retrospectively, as a tool of assessment that when Primark can enter into particular market with a new product.
1.4 comparison and contraction Porters five forces model and SWOT analysis
Porter M. (1985) has developed a five forces model for Industrial analysis. He says that industries are influenced by five forces, they are as follows,
Barrier to entry: According to Micheal Porter …show more content…
Degree of Rivals: According to Micheal Porter (1985) Concentration of industry, exit barriers, product differences, diversity of rivals and industry growth.
Supplier power: It concentrates on Concentration of suppliers, switching costs, possibility of forward integration, and importance of buyer to supplier.
According to Richard D. (1994) SWOT analysis is very useful technique in looking at the overall future of an organization, as well as considering the launch of new marketing activity. According to Pahl N. and Richter A. (2007) SWOT analysis covers the following aspects, of which the first two considerations look at the internal workings of the organization.
Strengths: what is organization good at? Based on the key advantages over the competition, in terms of its products and services as well as facilities.
Weaknesses: It concentrates on the area need to improve. It is more of constructive type.
Opportunities: It takes in to consideration of market it is based on external factors such as transportation, decrease in competition
1.4 comparison and contraction Porters five forces model and SWOT analysis
Porter M. (1985) has developed a five forces model for Industrial analysis. He says that industries are influenced by five forces, they are as follows,
Barrier to entry: According to Micheal Porter …show more content…
Degree of Rivals: According to Micheal Porter (1985) Concentration of industry, exit barriers, product differences, diversity of rivals and industry growth.
Supplier power: It concentrates on Concentration of suppliers, switching costs, possibility of forward integration, and importance of buyer to supplier.
According to Richard D. (1994) SWOT analysis is very useful technique in looking at the overall future of an organization, as well as considering the launch of new marketing activity. According to Pahl N. and Richter A. (2007) SWOT analysis covers the following aspects, of which the first two considerations look at the internal workings of the organization.
Strengths: what is organization good at? Based on the key advantages over the competition, in terms of its products and services as well as facilities.
Weaknesses: It concentrates on the area need to improve. It is more of constructive type.
Opportunities: It takes in to consideration of market it is based on external factors such as transportation, decrease in competition