PRAN'S COMPETITOR ANALYSIS
Strategic Marketing
Competitor analysis based on Marketing Strategy of Pran’s Frooto mango juice
o
Mangolee (Globe Soft Drinks Limited)
o
Frutika (Akij Foods and Beverage Limited)
o
Suprokash Shill (11-18368-1)
o
Md. Mostafa Morshed Khan (11-18385-1)
o
Gazi Ahsanul Bari (10-16607-2)
o
Durre Araf (10-16245-1)
Ms. Tahsina Nimmi Khan
Lecturer
Department of Marketing
Faculty of Business Administration (FBA)
American International University-Bangladesh (AIUB)
Table of Contents
Chapters
Page No.
Chapter 1: Literature Review ................................................................................. 2
Chapter 2: Introduction .......................................................................................... 3
Chapter 3: Company Background ......................................................................... 4
3.1
Pran’s Food Limited ........................................................................................................ 4
3.2
Akij Food and Beverage Limited ................................................................................... 4
3.3
Globe Soft drinks Limited............................................................................................... 5
Chapter 4: Marketing Strategy .............................................................................. 7
4.1 Product Strategy ............................................................................................................................ 7
4.1.1
Frooto Mango Juice (Pran Foods Limited): .................................................................. 7
4.1.2
Frutika Mango Juice (Akij Foods and Beverage Limited): ........................................ 7
4.1.3
Mangolee Mango Juice (Globe Soft Drinks Limited): ................................................ 8
4.2 STP
Competitor analysis based on Marketing Strategy of Pran’s Frooto mango juice
o
Mangolee (Globe Soft Drinks Limited)
o
Frutika (Akij Foods and Beverage Limited)
o
Suprokash Shill (11-18368-1)
o
Md. Mostafa Morshed Khan (11-18385-1)
o
Gazi Ahsanul Bari (10-16607-2)
o
Durre Araf (10-16245-1)
Ms. Tahsina Nimmi Khan
Lecturer
Department of Marketing
Faculty of Business Administration (FBA)
American International University-Bangladesh (AIUB)
Table of Contents
Chapters
Page No.
Chapter 1: Literature Review ................................................................................. 2
Chapter 2: Introduction .......................................................................................... 3
Chapter 3: Company Background ......................................................................... 4
3.1
Pran’s Food Limited ........................................................................................................ 4
3.2
Akij Food and Beverage Limited ................................................................................... 4
3.3
Globe Soft drinks Limited............................................................................................... 5
Chapter 4: Marketing Strategy .............................................................................. 7
4.1 Product Strategy ............................................................................................................................ 7
4.1.1
Frooto Mango Juice (Pran Foods Limited): .................................................................. 7
4.1.2
Frutika Mango Juice (Akij Foods and Beverage Limited): ........................................ 7
4.1.3
Mangolee Mango Juice (Globe Soft Drinks Limited): ................................................ 8
4.2 STP