Current Market Condition Competitive Analysis
Current Market Conditions Competitive Analysis
John Smith
ECO/365
January 1, 2020
University of Phoenix
Jane Doe
Current Market Conditions Competitive Analysis
Internet streaming alternatives for traditional television and radio are becoming increasingly popular. Companies such as Netflix, Hulu Plus, Pandora, Spotify, and the like are used in the everyday lives of a large percentage of Americans. Here at Team A Corp. we want to develop a device to bring all of these Internet alternatives back to the television. The problem is that not every consumer has a state of the art television, complete with HDMI connections. Our solution is a small box that acts as a bridge between any television and the Internet. We call it The Globe.
At present, the Roku streaming player is the market leader in streaming entertainment devices for the TV ("Roku", 2013). The Roku has had success in this field for a few years. The California based corporation was founded in 2002, led by Anthony Wood. Roku is Wood’s sixth company in which he founded, fittingly the term “roku” means “six” in Japanese. The privately held company currently employs around the 170 people.
Roku has had many revisions of the product but the newest version Roku 3 is set up to nullify the need for cable. Offering over 700 channels and providing the user with the ability to make their own channels, this could be a new wave. Apple, Amazon, and Google, three of the largest corporations in America, have already come out with their versions of Internet streaming devices. The Roku is available on the market around the $100 range making it affordable to most consumers. The Roku is very easily customizable, meaning you can have a setup that is comfortable for your own viewing needs as opposed to using a predetermined interface.
It is imperative that Team A Corp. develop a competitive product that can truly compete in this market both with sales price and corporate revenue. The development of The
John Smith
ECO/365
January 1, 2020
University of Phoenix
Jane Doe
Current Market Conditions Competitive Analysis
Internet streaming alternatives for traditional television and radio are becoming increasingly popular. Companies such as Netflix, Hulu Plus, Pandora, Spotify, and the like are used in the everyday lives of a large percentage of Americans. Here at Team A Corp. we want to develop a device to bring all of these Internet alternatives back to the television. The problem is that not every consumer has a state of the art television, complete with HDMI connections. Our solution is a small box that acts as a bridge between any television and the Internet. We call it The Globe.
At present, the Roku streaming player is the market leader in streaming entertainment devices for the TV ("Roku", 2013). The Roku has had success in this field for a few years. The California based corporation was founded in 2002, led by Anthony Wood. Roku is Wood’s sixth company in which he founded, fittingly the term “roku” means “six” in Japanese. The privately held company currently employs around the 170 people.
Roku has had many revisions of the product but the newest version Roku 3 is set up to nullify the need for cable. Offering over 700 channels and providing the user with the ability to make their own channels, this could be a new wave. Apple, Amazon, and Google, three of the largest corporations in America, have already come out with their versions of Internet streaming devices. The Roku is available on the market around the $100 range making it affordable to most consumers. The Roku is very easily customizable, meaning you can have a setup that is comfortable for your own viewing needs as opposed to using a predetermined interface.
It is imperative that Team A Corp. develop a competitive product that can truly compete in this market both with sales price and corporate revenue. The development of The
References: Colander, D. C. (2010). Economics (8th ed.). New York, NY: McGraw-Hill. Roku. (2013). Retrieved from http://www.roku.com/