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Planning Techniques

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Planning Techniques
8/26/2011

PLANNING TECHNIQUES
1. 2. 3. 4. 5. 6.

SEVEN PLANNING TECHNIQUES
A Framework/Methodology

7.

Stages of growth Critical Success Factors Competitive Forces Model Value Chain Analysis Internet Value Matrix Linkage Analysis Planning Scenario Planning

STAGES OF GROWTH


CRITICAL SUCCESS FACTORS
1977 Jack Rockart, Center for Information Systems Research (CISR), Sloan School of Management, MIT  A method for defining executive information systems needs  Focuses on individual managers and their current information system needs
 

It was observed that organizations go through 4 stages in the introduction and assimilation of a new technology:
     

Stage 1: Early Successes Stage 2: Contagion Stage 3: Control Stage 4: Integration Stage 5: Data Administration Stage 6: Maturity

CRITICAL SUCCESS FACTORS: SOURCES
 Few

CRITICAL SUCCESS FACTORS
 One

key areas where things must go right for the organization to flourish  Fewer than 10 (to be monitored)  Time sensitive and time dependent (reexamined often)  Has four sources of these factors
   

way to use CSF : use current corporate objectives and determine which factors are critical for accomplishing the objectives  Discovering measures is the most time consuming part
 

Industry Company itself Environment Temporal organizational

Some are hard, factual data – quickly identified Softer measures – opinions, perceptions

 IS

can then be developed based on these CSFs

1

8/26/2011

COMPETITIVE FORCES MODEL
Michael Porter, Harvard Business School (in the book Competitive Strategy)  He believes companies must contend with five forces as shown in the diagram


FIVE COMPETITIVE FORCES
Threat of new entrants into one’s industry Bargaining power of buyers  Bargaining power of suppliers  Substitute products or services  Intensity of rivalry among competitors
 

THREAT OF NEW ENTRANTS


BARGAINING POWER OF BUYERS
 Buyers

Many new

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