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Planning, Organising, Leading, Controlling in an Organisation

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Planning, Organising, Leading, Controlling in an Organisation
1.0 Introduction
This paper elaborates the different management aspects practiced at Ceylon Tobacco Company (CTC) and DHL Keells. The facets discussed in detail will be Planning, Organising, Leading and Controlling.
The key strengths and weaknesses of both organisations are identified and discussed on how it touches the internal and the external factors affecting their core business. The organisation’s Vision, Mission, Critical Successful Factors are deliberated in order to come up with specific suggestions to overcome their current business challenges.
Moreover, the key improvements for both organisations are recommended with their specific outputs and outcomes. The supporting facts will be analysed using orientations from the famous writer, Richard L Daft sourcing from his books Leadership and Principles of Management to obtain more clarity on the aspects we wish to emphasise all throughout the paper.
The flow of the paper is given below to obtain more clarity on the facets we wish to emphasis all throughout this exercise. * Overview of the two selected organisations * Analysis of the four key managerial functions * SWOT analysis for both organisations * Recommendations 1.1 Why CTC and DHL Keells?
The key reasons to select CTC and DHL are the similarities they share in terms of size, ownership, culture, revenue and lead generation. Globally, BAT had revenue of $87.22 billion in 2009, and DHL’s revenue was $62.8 billion in 2009.
The similarities are listed below; * Subsidiaries of major successful multinational companies * Both mother companies are listed in international stock exchanges (BAT- London Stock Exchange, DHL – German Stock Exchange) with a reputed local establishment * The size of the organisation is approximately 300+ employees each * Owns a significant global market share * CTC maintains a global market share of 15% in the tobacco industry while DHL’s share in the courier industry is 4%. Both own a



References: 1) Daft, R.L. (2009), Principles of Management, New Delhi; Cenage Learning India Pvt. Ltd 2) Daft, R.L 3) Kaplan, S. Robert, Norton, P. David (2004), Strategy Maps: Converting Intangible Assets into Tangible Outcomes; Harvard Business Press. 4) Collins, Jim, (2001), Good to Great, United States of America, HarperCollins 5) Hannagan,T. (2002), Management Concepts & Practices; Pearson Education Ltd. 6) Penelope, J.H., (2009-2010), “Recession: Opportunities for Growth”, Sri Lanka Journal of Management, Vol. 14, No.4, Vol. 15, No. 1. 7) Adams, J. (1995) Risk. UCL Press. 8) Betttis, R. A & Thomas, H (1990), Risk, Strategy, and Management. JAI Press. 9) Business Continuity Institute. http://www.thebci.org, retrieved on 19 February, 2011. 10) Chartered Institute of Management Accountants (1999), Internal Audit – A Guide to Good Practice for Internal Auditors and their Customers 11) Strategic planning: http://en.wikipedia.org/wiki/Strategic_planning, retrieved on 5 January, 2011. 12) CRITERIA for SUCCESSFUL ACTION PLANS; http://www.idph.state.ia.us/bh/common/pdf/substance_abuse/integrated_services/criteria_action_plans.pdf, retrieved on 19 January, 2011 13) CTC Annual Report, (2009), Crop to Consumer, Sri Lanka 14) Deutsche Post DHL, Annual Report, (2009), Showing Respect & Delivery Results, Germany 15) DHL Express, (2007), Express Controlling Manual, Germany

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