Philips Morris International (Pmi) Case Study
Company：Philips Morris International (PMI)
Identify its mission, vision, goals and objectives and evaluate theirs appropriateness and effectiveness.
Mission
Johnson et al. (2008, p. 164) define mission statement as ' 'aims to provide employees and stakeholders with clarity about the overall purpose and raison d 'etre of the organization. ' '
PMI want to be a leader in the world tobacco industry.
PMI will focus on how they invest in leadership, align with society, satisfy adult consumers and create substantial value for shareholders.
Firstly, they will invest in different kinds of excellent people, nurture and retain talent. A successful company must have many excellent person to support it, PMI insisting on educational innovation to cultivate innovative Talents so that they will have an excellent personnel system;
Secondly, PMI will participate in many other social activities that are relevant to their business. PMI will participates in many of his business-related social activities or do some charity business so that to increase the visibility of his business on their knowledge of consumers and help to build his reputation and good social image;
Thirdly, they will investigate the demand of the adult tobacco consumer in order to create more satisfying products. PMI make some deeply researches to the adult tobacco consumers so that to realize the needs of the products and create some new substitutes to attract more and more consumers and they will focus on the harm reduction of its tobacco;
Finally, they will create sustainable growth through the business plan and generate higher profits for the shareholders. PMI will focus on the harm reduction of its products so that to support the sustainability in its business. When they have major policy decisions, the company will seek the views of shareholders meetings and then decide whether to implement the new policy. When they receive the profits, they must give the returns to the
Identify its mission, vision, goals and objectives and evaluate theirs appropriateness and effectiveness.
Mission
Johnson et al. (2008, p. 164) define mission statement as ' 'aims to provide employees and stakeholders with clarity about the overall purpose and raison d 'etre of the organization. ' '
PMI want to be a leader in the world tobacco industry.
PMI will focus on how they invest in leadership, align with society, satisfy adult consumers and create substantial value for shareholders.
Firstly, they will invest in different kinds of excellent people, nurture and retain talent. A successful company must have many excellent person to support it, PMI insisting on educational innovation to cultivate innovative Talents so that they will have an excellent personnel system;
Secondly, PMI will participate in many other social activities that are relevant to their business. PMI will participates in many of his business-related social activities or do some charity business so that to increase the visibility of his business on their knowledge of consumers and help to build his reputation and good social image;
Thirdly, they will investigate the demand of the adult tobacco consumer in order to create more satisfying products. PMI make some deeply researches to the adult tobacco consumers so that to realize the needs of the products and create some new substitutes to attract more and more consumers and they will focus on the harm reduction of its tobacco;
Finally, they will create sustainable growth through the business plan and generate higher profits for the shareholders. PMI will focus on the harm reduction of its products so that to support the sustainability in its business. When they have major policy decisions, the company will seek the views of shareholders meetings and then decide whether to implement the new policy. When they receive the profits, they must give the returns to the
Bibliography: "Company overview"(2009) Philips morris international, Available: http://www.pmi.com/eng/about_us/company_overview/pages/company_overview.aspx (Accessed: 2010,October,17th) "Five giving areas"(2007) Philips Morris International, Available: http://www.pmi.com/eng/about_us/charitable_giving/five_key_giving_areas/pages/five_key_giving_areas.aspx (Accessed:2010,October,17th) (Accessed: 2010.October, 15th ) "Harm reduction" (2004) Tobacco harm reduction, Available: http://www.tobaccoharmreduction.org/faq/harmreduction.htm (Accessed:2010,October, 17th) "Mission Value"(2010) Philips Morris USA, Available: ' 'Philip Morris International goals ' ' (2010), Philips Morris International,Available: http://www.pmi.com/eng/about_us/company_overview/pages/philip_morris_international_goals.aspx (Accessed:2010,October,17th) "Regulation of tobacco smoke"(2010), Philips Morris International,Available: http://www.pmi.com/eng/tobacco_regulation/regulating_tobacco/regulation_of_tobacco_smoke/pages/regulation_of_tobacco_smoke.aspx