Preview

Pestel

Satisfactory Essays
Open Document
Open Document
294 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Pestel
-------------------------------------------------
History

It was a memorable date. On 4th April 1946 Pan American World Airways launched their international hotel brand: InterContinental Hotels. First opening in Belém Brazil, InterContinental Hotels then extended a trailblazing portfolio across the world.

It became a byword for luxury travel to a jet-set generation, with an impressive guest list, from Louis Armstrong to Princess Grace. Today, with five-star hotels and resorts in 60 countries, InterContinental is a pioneer in quality, service and responsibility.

Intercontinental Resort and Hotel are one of the group members in IHG which represent itself as The world’s first truly international hotel brand, InterContinental Hotels & Resorts has five star properties located in more than 60 countries with local insight that comes from over 60 years’ experiences. Each property offers its own distinctive style, from the heritage elegance to urban chic and resorts on tropical shores, making it an ideal brand for travellers with discerning tastes. Nevertheless, InterContinental Hotels & Resort distinguish themselves by providing luxury hotel accommodation to each corner of the world. Moreover, InterContinental is the world's first hotel brand to provide destination-specific concierge websites and videos and now offers access to inspiring recipes from around the world through the InterContinental Kitchen Cookbook iPad app.

After several years of expertise in hotel industrial, IHG has accumulated many awards, which certainly prove themselves as one of the most excellent corporate.

InterContinental Bangkok is ideally located within the Ratchaprasong District and is close to Sukhumvit Road. A directly adjacent BTS sky train station allows fast travel throughout the city and to the Suvarnabhumi Airport. Nearby are renowned medical facilities. Major shopping destinations such as Central World, Siam Paragon, MBK and Platinum abound at walking

You May Also Find These Documents Helpful

  • Good Essays

    Best Western History

    • 1959 Words
    • 8 Pages

    Best Western international is the largest hotel company operating under a single company brand name with 4,200 independently owned and operated hotels. Western employed over 1,076 people and offers more than 316,095 quality guest rooms located in 80 countries and territories throughout the world. The Western founded in 1946 by M.K. Guertin, a California-based hotelier with 23 years of experience in the lodging industry. By 1963, Best Western was the largest chain in the industry with 699 member hotels and 35,201 rooms. In 1964, when Canadian hotel owners joined the system, Best Western took the first step toward global expansion. Nature of the Business is a membership organization incorporated as a non-profit organization. The Company is an association of member hotels established solely to provide revenue generating opportunities and the advantage of purchasing power to benefit its members.…

    • 1959 Words
    • 8 Pages
    Good Essays
  • Good Essays

    Four Seasons is the world’s leading operator of luxury hotels and resorts. They are well known not only in the U.S. but they are a huge international hit. They have been successful over the last thirty years because of their strengths of diversity and originality. Four Seasons does not want to be a globalization of markets like McDonald’s, where everyone is the same. They are not a “cookie-cutter company.” This is a great tactic to have because then you would not be such a high class hotel and resort. Also, when you go international you have to be in touch with all of the cultural changes which can make or break your business. They have done an exceptional job of adapting to the different cultures. When you walk into a four seasons hotel “it does not scream four seasons at you.”…

    • 759 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Rosewood Hotels Essay

    • 690 Words
    • 3 Pages

    -Rosewood Hotels and Resorts part of the Hospitality consortium: Leading Hotels of the world → recognition among hotelier + brand promise…

    • 690 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    IHG analysis

    • 352 Words
    • 12 Pages

    Intercontinental hotels group. Why did we chose Intercontinental Hotels Group -­‐ multi product company -­‐ international company -­‐ service company -­‐ specific customer group -­‐ potential for expansion such as: o life style o brand expansion o diversification o integration What do we find interesting/appealing about the marketing strategy? Develop and improve the customers loyalty to the brand -­‐ ghgl, great hotel guest love: become the greatest company in the world -­‐ innovation (first customers loyalty program)…

    • 352 Words
    • 12 Pages
    Satisfactory Essays
  • Good Essays

    Enterprise Rent-a-Car

    • 537 Words
    • 3 Pages

    Rosewood Hotels & Resorts, a private luxury hotel management company running a collection of 12 individually branded hotels and resorts across multiple countries, is wondering how to increase cross-property stays and increase lifetime customer retention. The luxury hotels under Rosewood follow individual branding which provides freedom and a sense of uniqueness—but without the support of a major affiliation and it is also tailored to the local community and culture.…

    • 537 Words
    • 3 Pages
    Good Essays
  • Good Essays

    The Hospitality Industry is a huge industry of thousands of hotels, restaurants and the above which are located all over the world. The hospitality industry has always been important since the people has start to travelling. Where I’m working is the Hilton Hotel is one of the most famous hotels. All around the world the people know Hilton Hotels, so when people are looking for accommodation for their leisure, they often are choose a well known brand such as the Hilton or Marriott. There are various reasons why:…

    • 1161 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Hyatt Regency Paper

    • 8237 Words
    • 33 Pages

    Hyatt Regencys’ are located all around the globe, and compete directly with brands including Marriott, Sheraton, etc. Their value chain includes asset management and human resources (at corporate level), marketing services, a central reservation system, operations, and their Gold Passport loyalty program. All are part of the direct production of the service they provide. Hyatt Regencys’ have a high bargaining power over their suppliers and buyers, and have managed, thanks to their critical success factors, to create large entry/mobility barriers, to overcome the threats…

    • 8237 Words
    • 33 Pages
    Good Essays
  • Powerful Essays

    pestle

    • 2614 Words
    • 8 Pages

    Canada has a very strong democratic government since the 19th century when all of the Canadian Provinces were allowed to be self-governed. Though the 20th century the country was ruled by a collaboration of the Liberal and Conservative parties, but after WWII it was ruled by either Liberal or Conservative. The stability of the country can be measured by the World Bank's Worldwide Governance Indicators, ranking Canada a few marks below 94 percentile on voice and accountability. (MarketLine, 2014)…

    • 2614 Words
    • 8 Pages
    Powerful Essays
  • Powerful Essays

    pestle

    • 2228 Words
    • 9 Pages

    M3 - Explain the ethical concerns of the communities in which Primark operates and suggest measures that could be taken to improve corporate responsibility.…

    • 2228 Words
    • 9 Pages
    Powerful Essays
  • Best Essays

    Apple PESTEL

    • 1718 Words
    • 7 Pages

    Apple Inc., is known to be one of the world’s most valuable companies. It is a multi-national company with a worldwide presence; approximately 72,800 employees and total net sales of $156 billion in the year 2012 (Apple annual report, 2012). Steve Jobs and Steve Wozniak, both college dropouts, founded this corporation in 1976 - “Steve Jobs, helped to transform the way in which the computer is used today through his creation of the first computer processing unit and his creative product innovations.” (Gupta and Prinzinger 2013). This paper will analyse the external environment, using the PESTEL model. The external environment incorporates all the factors that a company has no influence over and is only able to adapt to these changes; studying and adapting to these factors are essential for a business to survive.…

    • 1718 Words
    • 7 Pages
    Best Essays
  • Powerful Essays

    The Indian Hotels Company Limited (IHCL) and its subsidiaries are collectively known as Taj Hotels Resorts and Palaces and are recognised as one of Asia's largest and finest hotel company. Incorporated by the founder of the Tata Group, Mr. Jamsetji N. Tata, the company opened its first property, The Taj Mahal Palace Hotel, Bombay in 1903. The Taj, a symbol of Indian hospitality, completed its centenary year in 2003.…

    • 3635 Words
    • 15 Pages
    Powerful Essays
  • Powerful Essays

    Operation Management

    • 2881 Words
    • 12 Pages

    | * bar/pub * Reservation system. * Nightclub. * Restaurant. * Salon. * Coffee shop * Shops * Business center * Conciergewww.intercontinental.com…

    • 2881 Words
    • 12 Pages
    Powerful Essays
  • Better Essays

    Corporate Finance

    • 1646 Words
    • 7 Pages

    Hotel Inc. is a diversified company whose core business is in the “Lodging” industry, which…

    • 1646 Words
    • 7 Pages
    Better Essays
  • Good Essays

    Holiday Inn

    • 1213 Words
    • 5 Pages

    Nowadays, due to the rapid economic development all around the world, most of people begun to focus on the important of the hospitality and tourism, whether it is generated revenue for those businessman or those went away from home for vacation. Therefore, in 20th century people began to see the commercial value in hotels and led to the developments of large hotel chains.…

    • 1213 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    Marriott International is ranked as number one in market capitalization and revenues in the lodging industry. In fact, it has been ranked by Fortune as among the “100 Best Companies to Work For.” It has a total of six business segments in its portfolio, namely: the North American Full-Service Lodging Segment, North American Limited Service Lodging Segment, International Lodging Segment, Luxury Segment, Timeshare Segment, and the Synthetic Fuel Segment. It has a deep history, which started way back to 1927 when J. Willard Marriott and his bride opened a 9-seat root beer stand. Through the years, competition has been tight, and Marriott International’s closest competitors would be the Accor, the Hilton Hotels Corporation, and the Intercontinental Hotels Group PLC. Financially, Marriott International is doing well, but growth is not as high compared to the previous years. Furthermore, there is potential for growth in the international market.…

    • 9308 Words
    • 38 Pages
    Powerful Essays

Related Topics