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PESTE on Turkey

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PESTE on Turkey
International Business
Country Risk and Attractiveness Analysis on Turkey

1

1.Brief Background of Turkey
Turkey, officially the Republic of Turkey is a contiguous coast­to­coast country, located mostly on Anatolia
Western Asia, and on East Thrace in Southeastern Europe. Turkey's location at the crossroads of Europe and
Asia makes it a country of significant geostrategic importance. Turkey's largely free­market economy is increasingly driven by its industry and service sectors, although it traditional agriculture sector still accounts for about 25% of employment. Oil began to flow through th
Baku­Tbilisi­Ceyhan pipeline in May 2006, marking a major milestone that will bring up to 1 million barrels per day from the Caspian to market. Tourism in Turkey has experienced rapid growth in the last twenty years, an makes up an important part of the economy. 2. PESTE Factors
2.1 Political (P)
Stability of Government
Turkey’s current government (Justice and Development Party), Turkish Adalet ve Kalkınma Partisi (AKP), als called AK Party or Turkish AK Parti, political party that came to power in Turkey in the general elections of 2002
Prime minister of the party is Recep Tayyip Erdoğan since 2002. In the most recent election, Turkey's 17th general election was held on 12 June 2011 to elect 550 new members of Grand National Assembly. Justice and
Development Party garnered 21,399,082 votes, which was almost half of the total votes and won a total of 327 seats. During his first few years of being a prime minister, he reformed Turkey's dictatorial rules and regulations and worked hard to make Turkey a candidate country for the EU. Thus, making Turkey one of the safest country in th
region.

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