Pepsodent (Marketing) Presentation Transcript
Hindustan Lever Ltd. IS NOW Hindustan Unilever Ltd. INTRODUCTIONIndians largest Fast Moving Consumer Goods company with 80 factories across India. Hindustan Unilever Limited ‘HUL’, formerly Hindustan Lever Limited (renamed in late June 2007 as HUL) The Anglo-Dutch company Unilever owns The mission – “add vitality to life.Sales growth in 2011-12 is 17%Pepsodent and Close Up together accounted for 22% share in 2011-12Annual turnover - Rs.22,116 corersShare price Rs 459.20 Product Mix• HUL has a diverse portfolio of brands offering home care solutions for millions of consumers across India. Personal Care Brands FoodNutrition Brands Home Care Brands Lux, lifebuoy, Dove Personal wash Pears, Rexona, Breeze, Surf excel Laundry Wheel Sunlight Fair & lovely Skin care Ponds Vaseline Sunsilk Hair care ClinicHindustan Unilever ltd Pepsodent Oral care Closeup Axe Deodorants Rexona Color cosmetics Lakme Ayurvedic Ayush • Pepsodent has established itself as a strong, reliable brand commanding the second place in terms of market share next to Colgate from Colgate-Palmolive Ltd.• The product line of Pepsodent is wide spread right from lower end to the higher end addressing the basic needs of decay protection & advanced whitening to specific medical needs with Pepsodent G gum care and Pepsodent Sensitive.• The customer expectations of the toothpaste market are good taste, fresh breath, clean teeth, more foam and proper cleaning.• Endorsed by FDI ( the largest dental association globally)• Among the most trusted brands in India (Brand Equity, Economic Times, India) SEGMENTATION • Rural Areas Geographic • Urban Areas • Normal Behavioral • Whitening • Complete Care • Pepsodent G Demographic • Pepsodent Kids • Pepsodent Milk Teeth Strawberry Geographic Segmentation • The urban market for toothpaste is almost stagnant. • Hence for deeper penetration in the rural markets they have taken the following measures Smaller 100gms packs priced at 10