Peoria Case Scenarios
In 2014, a digital billboard company wanted to install a 180-foot billboard on the northwest corner of Loop 101 and Bell Road. This land belongs to the city of Glendale, however, the boards would be placed near Peoria neighborhoods. Though Glendale allows billboards along their portion of the Loop 101 near their sports venues, Peoria does not allow billboards, at all.
Peoria leadership met with Glendale’s mayor and other leadership members to discuss our concerns. Glendale saw the billboards as an opportunity to raise much needed revenues, while Peoria had issues with the location so close to Peoria residents and businesses.
The fine line with this campaign was to not interfere with another city’s governance, while at the same time, building …show more content…
The mailers provided information on the billboard issue, as well as contact information to voice any concerns. In addition, the city website and city newsletters contained positive messaging about the quality of life Peoria residents enjoy, our city’s sign ordinance and upcoming neighborhood meetings. The neighborhood meetings were held by residents who took a leadership role in the opposition to the billboards. I was able to provide informational fliers and displays depicting how the billboards would look from their …show more content…
The local newspapers reported on the issues on a monthly basis, if not more often. I provided regular press releases to the media outlets and followed up with specific reporters depending on any new developments. KTAR and channels 3 and 10 interviewed residents, as well as the billboard company representative. The print and broadcast media then followed the story to the Glendale City Council meetings, where again they spoke to residents in opposition and some of the attendees who were hired by the law firm representing the billboard company. Unfortunately for the law firm, their attendees did not know why they were there, but they were receiving pizza for their efforts!
Through the effective use of media relations, community relations, public affairs and strategic positive messaging through social media, websites and collateral, the billboard ordinance was stopped. In fact, the Glendale City Council wrote a new ordinance which prohibits any billboards along their city boundary along the Loop 101 from Union Hills to 67th
Peoria leadership met with Glendale’s mayor and other leadership members to discuss our concerns. Glendale saw the billboards as an opportunity to raise much needed revenues, while Peoria had issues with the location so close to Peoria residents and businesses.
The fine line with this campaign was to not interfere with another city’s governance, while at the same time, building …show more content…
The mailers provided information on the billboard issue, as well as contact information to voice any concerns. In addition, the city website and city newsletters contained positive messaging about the quality of life Peoria residents enjoy, our city’s sign ordinance and upcoming neighborhood meetings. The neighborhood meetings were held by residents who took a leadership role in the opposition to the billboards. I was able to provide informational fliers and displays depicting how the billboards would look from their …show more content…
The local newspapers reported on the issues on a monthly basis, if not more often. I provided regular press releases to the media outlets and followed up with specific reporters depending on any new developments. KTAR and channels 3 and 10 interviewed residents, as well as the billboard company representative. The print and broadcast media then followed the story to the Glendale City Council meetings, where again they spoke to residents in opposition and some of the attendees who were hired by the law firm representing the billboard company. Unfortunately for the law firm, their attendees did not know why they were there, but they were receiving pizza for their efforts!
Through the effective use of media relations, community relations, public affairs and strategic positive messaging through social media, websites and collateral, the billboard ordinance was stopped. In fact, the Glendale City Council wrote a new ordinance which prohibits any billboards along their city boundary along the Loop 101 from Union Hills to 67th