Paula Scher Essay
Graphic Designer is Paula Scher; I did research on her background. I know what she did and where she came from. I leaned what she have done in the past and the present. Here are the things I can up with in my paper. Paula Scher, born October 6, 1948 in Washington, DC, as an American graphic designer, illustrator, painter and art educator in design, and the first female principal at Pentagram, which she joined in 1991. Paula was married in 1973 to Mr. Chwast. She began her career as an art director in the 1970s and early '80s, when her eclectic approach to typography became highly influential. Her graphic identities for Citibank and Tiffany & Co. have become case studies for the contemporary regeneration of classic American brands. Paula Scher
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With being with CBS Record for eight more years, she has created as many as 150 albums cover a year. Some of those iconic album cover designs are Boston, Eric Gale, Bob James, Roger Dean and David Howells. In addition her designs were recognized with four Grammy Nominations. She also created with reviving historical typefaces and design styles. She Start working on her own in 1982. Scher developed a typographic solution based on Art Deco and Russian Constructivism, which incorporated outmoded typefaces into her work. In 1984 she co found Koppel and Scher with editorial Designer and fellow Tyler graduate Terry Koppel. With seven years of their partnership. Paul Scher produced identities, packing, book jackets and advertising, including famous swatch poster.
In 1994 Paula Scher was the first designer to create a new identity and promotional graphic system for The Public Theater. Scher also created a graphic language that reflected street typography. Also in 1994, Scher created the First poster campaign for the New York Shakespeare Festival in Central Park production of The Merry Wives of Windsor and two Gentlemen of Verona. In 1995 Scher and her Pentagram team created promotional campaigns for The Public Theaters production of Savion Glovers Bring in'Da Noise, Bring in'Da Funk. In wood typefaces used thought out The Public Theaters
With being with CBS Record for eight more years, she has created as many as 150 albums cover a year. Some of those iconic album cover designs are Boston, Eric Gale, Bob James, Roger Dean and David Howells. In addition her designs were recognized with four Grammy Nominations. She also created with reviving historical typefaces and design styles. She Start working on her own in 1982. Scher developed a typographic solution based on Art Deco and Russian Constructivism, which incorporated outmoded typefaces into her work. In 1984 she co found Koppel and Scher with editorial Designer and fellow Tyler graduate Terry Koppel. With seven years of their partnership. Paul Scher produced identities, packing, book jackets and advertising, including famous swatch poster.
In 1994 Paula Scher was the first designer to create a new identity and promotional graphic system for The Public Theater. Scher also created a graphic language that reflected street typography. Also in 1994, Scher created the First poster campaign for the New York Shakespeare Festival in Central Park production of The Merry Wives of Windsor and two Gentlemen of Verona. In 1995 Scher and her Pentagram team created promotional campaigns for The Public Theaters production of Savion Glovers Bring in'Da Noise, Bring in'Da Funk. In wood typefaces used thought out The Public Theaters