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Alyssa Carchietta Essay

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Alyssa Carchietta Essay
CELEBRITY
ENDORSEMENTS

Jake Barnett, Alyssa Carchietta, Bobby Turner, Lauren Yoia, Nancy Zacharacis

Table of Contents

2

Pages

Introduction section ……………………………………………………………………. 3
Literature review …………………………………………………………………… 4-11
Research question/hypotheses…………………………………………………..… 11-13
Method ……………………………………………………………………………. 13-14
Analysis ……………………………………………………………………….….. 14-15
Discussion ………………………………………………………………………… 15-16
Limitations …………………………………………………………………………… 17
References …………………………………………………………………………… 18
Appendix ……………………………………………………………...………….. 18-23
Graded Literature Review Attached

3

Introduction
Common characteristics for celebrity include attractiveness, extraordinary lifestyle, and fashionable. The lifestyles …show more content…
a) Electronics o Brand Name o Celebrity o Peer recommendations o Cost
b) Clothing o Brand Name o Celebrity o Self-esteem o Cost
c) Beauty/health product o Celebrity o Side-effects o Quality o Brand Name
Would you consider those products advertised by celebrities to be of high quality compared to its competitors? o Yes o No o Not sure o Do you think by hiring a celebrity to endorse a product is worth the large amount of money invested to increase a company’s revenue? o No o Yes o Not sure
Do you believe celebrities also use the products in which they promote? o Yes o No o Not sure

21
Select a reason in which you think a company would hire a celebrity to promote their product: o Celebrity association o Can’t generate new ideas o To increase sales and profit o To compete against similar brands/products
For the following 4 questions, please check your answer according to the scale:
1 (very unlikely) 2 (somewhat unlikely) 3 (neither) 4 (somewhat likely) 5 (very likely)
1. How likely are you to buy or consider buying a product if your favorite celebrity is endorsing it? o 1 (very unlikely) o 2 (somewhat unlikely) o 3
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