September 16, 2013
1. The company’s mission statement declares their determination to “build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis”. This company has proven that charging a premium price for ecofriendly products is a solid business model and they follow it. Based on what I have learned about Patagonia and Yvon Chouinard’s ideals is they do not have to choose between business practical and environmental friendly, with their creativity and innovation they have both. This company really gives you what they promise on their products, they build useful things that last, repair what breaks and recycle what comes to the end of its useful life. Demand for environmentally-friendly services and products continue to grow, consumers are willing to pay high prices in exchange for high quality and sustainable products. Patagonia’s success is a testament to its viable business model.
2. Patagonia must remain true to Yvon Chouinard’s vision after he leaves. The company should continue to provide its core beliefs and values into every product it produces. Maintain innovative designs, exceptional quality, and environmental ingenuity is the key to continue being profitable and successful. The Patagonia philosophy must continue to preach leading a green revolution and their online The Footprint Chronicles to allow customers to track where all Patagonia’s product are made, profiles of the social and environmental practices of key suppliers as well as profiles of key independent partners. Considering the rapidly growing group of consumers looking to buy sustainable solutions it would be a mistake for the company not to make Yvon Chouinard’s ideal a permanent part of the company’s culture.
You May Also Find These Documents Helpful
-
The environmental impact influenced the organizational buying process of Trek because it helped seek opportunity for innovation and profit. For example, Trek bikes are becoming “smarter” by having electrical components that help them become a practical transportation alternative. In addition, Trek bikes are becoming “greener” by reducing the packaging size and weights whenever anything is sent out. By always seeking how to produce products that…
- 485 Words
- 2 Pages
Good Essays -
I do think all companies could most definitely be inspired by Patagonia’s level of loyalty by their employees. I believe if the moral of the organization is good, then the company can accept excellent productivity to accomplish their goals. Even, if the employees are happy then you have people that really want to work for you. The employees of Patagonia had a certain type of devotion and loyalty and that level is so hard to find within companies today. There must be a strong high moral in a company to prevent a high turnover rate by employees. But, the most interesting thing about Patagonia is that their employees love working there and love the people that they come in contact with. Patagonia and its owners were real down to earth…
- 305 Words
- 2 Pages
Satisfactory Essays -
When examining the website the customer is able to fully understand the history behind the company’s tradition and how they stick to this tradition. The website explains how Patagonia’s founder was Yvon Chouinard who was a dedicated climber who began selling his gear that he made by hand then had built a company that was famous for outdoor equipment all across the world. Yvon Chouindard partnered with Tom Frost who was also an American rock climber. The fact that the company was started by men who are experienced rock climbers and enjoy spending their time outdoors it proves to their customers that this merchandise was made by those who know exactly produce practical and sustainable clothing. Knowing that the company’s tradition was began and is upheld by those who share common interests with their customers such as mountain climbing and biking a customer can have more confidence in the product they are…
- 1138 Words
- 5 Pages
Good Essays -
Through taking a widespread approach to sustainability by involving everybody around them .The company promote sustainability and renewablity with their vendor partners, associates and customers.…
- 549 Words
- 3 Pages
Satisfactory Essays -
The Societal Marketing concept is the orientation best exemplified by Mountain Equipment Co-Op (MEC). This is evident in the following ways: The company’s mission statement clearly outlines that passion is what drives their company, even over profit. The passion to continue to look for ways to protect our wild spaces and reduce the ecological footprint of their business. MEC separates itself from other outdoor retailers through its eco-friendly product line and superior focus on corporate social responsibility. They urge society to count on them to act with integrity and due diligence. Although MEC’s goal is to make quality products for the outdoors, they will only do so by respecting the people who do the manufacturing of these products/items. They do this by ensuring there are safer working conditions, legal working hours, and reasonable pay for work done. Secondly, the way in which Mountain Equipment Co-op operates its business and shows dedication not only to providing costumers with their needs but also focusing on a long standing environmental and economic sustainability. MEC is noted for their ethical sourcing, labouring commitments and co-operative structure. The co-op, designs and produces the majority of it’s gear while also carrying products by many other well-known companies. MEC strives for social and environmental leadership, In 2008 an impressive 92% of the annual waste generated by MEC was either: recycled, composted or donated. That certainly goes a long way in strengthening societies long-term interests. Lastly, while Mountain Equipment Co-op bills itself as Canada’s largest supplier of outdoor equipment, its long-term challenge is to remain relevant to a quickly changing demographic that prefers urban outdoor experiences. In light of this, MEC has expanded its assortment to…
- 2625 Words
- 11 Pages
Good Essays -
The Brown-Forman Corporation is the world's largest distributions of spirits and wine, which uses ingredients that are climate sensitive and water intensive. The company's long-term interests are to cut our energy consumption and the greenhouse gas emissions (GHG). So, they do not send waste to landfills, and they watch water discharge. The establishment is a leader in their industry as well as in the countries they have a significant presence. As a matter of fact, Brown-Forman initiatives will help with improving climate conditions, which is good for the company's bottom line. For instance, "it influences and enhances brand reputation, contributes to responsible risk management and creates significant cost savings with efficiency within their…
- 171 Words
- 1 Page
Satisfactory Essays -
After reviewing Patagonia as a company and as a competitor in the market of high performance outdoor wear we have found and will highlight some of their advantages that keep them in business. First, one needs to look at the wide spread selection of clothing line and diversity of each product that Patagonia offers to their clientele. While providing massive selections, they also spent large amounts of money in Research and Development to survey professions that they sell to in order them to give their input on materials and designs to produce the best product available.…
- 1724 Words
- 7 Pages
Better Essays -
With REI’s core competencies in mind, this desire to be a sustainable company led to various areas of growth and innovation. By launching their “ecoSensitive” label for their own branded apparel, they began to shed light on products that were made from significantly recycled, renewable or organic materials. Given that the reputation of these types of products were typically associated with higher costs, REI was then tasked with the job of changing this…
- 867 Words
- 4 Pages
Good Essays -
One company that has always had its hand in ensuring that their products are economically, ethically, and socially responsible is Patagonia. Patagonia is one of the leading brands for outdoor gear and apparel throughout the world. Patagonia is the founding member of the FLA or Fair Labor Association.1…
- 550 Words
- 3 Pages
Good Essays -
Sustainability has become a great topic of interest in many arenas. Particularly, leading organizations are recognizing sustainability needs to be an essential aspect of their long term strategies. With this recognition, better business practices are being sought by investors as well as sustainability is becoming a driving force for better efficiencies and innovation. Two organizations, Wal-Mart and Starbucks, have both took on sustainability as long term initiatives to address their customer needs and affect how their suppliers operate.…
- 738 Words
- 3 Pages
Good Essays -
One of the evaluation criteria for Trek is environmental impact showing that they want to know how the vendors and suppliers measure up in “green” technologies and how they are trying to be environmentally friendly. The organizational buying at Trek reflects its future of growing into Eco-buying. The bikes at Trek are becoming “smarter” and “greener” as mentioned on page 171 of the case study. One aspect that appeals to Trek is knowing that the suppliers and vendors had a “ thorough understanding” of the impact of the…
- 669 Words
- 2 Pages
Satisfactory Essays -
Sustainability is a growing concern for many individuals and companies as resources are becoming increasingly limited, hazardous, and expensive. Over the last few years, more people have been informed about sustainable options, which have been easier to obtain and contribute to, as well as wanting to purchase more sustainable options, leading to companies needing to offer more sustainable products.…
- 598 Words
- 3 Pages
Good Essays -
We think the primary objective of Patagonia is to make everything sustainable in the company, to create a flexible and freedom-working environment. To meet the employee’ satisfaction and do contribution to planet.…
- 480 Words
- 2 Pages
Satisfactory Essays -
Patagonia represented an “experiment” to challenge conventional wisdom and present a new style of responsible business. Patagonia strived to build the best product, cause no unnecessary harm, and use business to inspire and implement solutions to the environmental crisis.…
- 625 Words
- 3 Pages
Powerful Essays -
The brand is easy to reach for customers because of their many points of sales, i.e. more than 4,000 worldwide. Their denim is of a very high quality. The most remarkable concepts is the menu concept. This was an idea comparable to modern fast food restaurants. Customers could chose entire outfits from a menu, and the staff was dressed as fast food employees.…
- 549 Words
- 2 Pages
Good Essays