Pasig River

Background of Study
 The Pasig River, which traverses major cities in Metro Manila, is considered as the “lifeline of our nation.” For years, various attempts have been carried out to rehabilitate or revive this long-been considered as dead river. Such attempts, though significant at some points, seemed to be insufficient to address all the requirement of successful river rehabilitation, not to mention people’s lingering doubt that reviving the river is such an impossible endeavor.
 On February 24, at a grand media launch held at the Makati Park and Garden, Lopez led a multi-sector group to launch “Kapit Bisig sa Ilog Pasig” – a massive clean-up and rehabilitation campaign to rescue the ailing Pasig River.

 The project is led by the ABS-CBN Foundation Inc. (AFI) and the Pasig River Rehabilitation Commission (PRRC), under the Department of Environment and Natural Resources (DENR).

 Lopez, the Managing Director of AFI, called the significant event a “genuine display of bayanihan,” with public servants and the private sector working together for one noble cause – bringing back life to a river “intimately connected to our history, culture and origin as a people.”

MAIN GOAL:
To revive the waters to Class C. Bantay Kalikasan, in partnership with concerned local government units, government agencies, the private sector, non-government organizations, and the general public, will be addressing the problem by mitigating pollution at source. This gave birth to Bantay Kalikasan’s very own Kapit Bisig sa Ilog Pasig, a project for the rehabilitation of Pasig River.

Participants
 Gina Lopez- Managing Director of ABS-CBN Foundation Inc.
 Mayors Alfredo Lim of Manila, JV Ejercito of San Juan, Mercedes Fernando of Marikina, Jejomar Binay of Makati, Benhur Abalos of Mandaluyong, Freddie Tinga of Taguig, Vicente Eusebio of Pasig and Sonny Belmonte of Quezon City
 Sec. Lito Atienza of the Department of Environment and Natural Resources (DENR)
 Vice President Noli De Castro
 Eugenio “Gabby” Lopez III
 Manila Water Co. and the Metropolitan Manila Development Authority
 Pasig Rep. Roman Romulo
 Ayala Corp. president and chief operating officer Fernando Zobel
 San Miguel Corp. president and COO Ramon Ang
 Aboitiz Transport System president and chief executive officer Endika Aboitiz
 ABS-CBN president and COO Charo Santos-Concio
 SM Investments vicechairman Tessie Coson-Sy represented by SM Foundation executive director Debbie Sy
 Philippine Daily Inquirer president and CEO Sandy Prieto-Romualdez
 Philippine STAR editor-in-chief Isaac Belmonte
 Globe Asiatique president Delfin Lee, Herma Group of Co. president and CEO Hermie Esguerra
 Manila Water president Rene Almendraz,
 Maynilad president Babes Singson

7-year initiative plan
 Kapit Bisig sa Ilog Pasig” is a product of the memorandum of agreement between AFI and DENR, through PRRC, which makes AFI-Bantay Kalikasan and DENR co-managers of the Pasig River Rehabilitation Project.
 The goal of the group is “zero toxic input into the Pasig River,” which includes tributaries, esteros, and creeks, which lead to it. KBSIP needs to raise at least P700 million to afford the technology and operational expenses to clean the river in seven years.
 The Pasig River is a 27-kilometer body of water, which stretches from Laguna de Bay to Manila Bay. Once a major transport route, source of water, and a vital ecosystem, the river is relegated today as one of the most polluted and toxic river systems in the Philippines. The deterioration of Pasig River was said to start in the 1930s. Six decades later, it was considered biologically inactive.
 “Kapit Bisig sa Ilog Pasig” will use a multi-pronged strategy that zeroes in on consciousness-raising as much as physical efforts to improve the condition of the river.
 Backed up by ABS-CBN, the largest multimedia conglomerate in the country, KBSIP has lined up a string of activities including a 42K marathon along the Pasig River, a nationwide songwriting competition, and the first-ever “Agos Awards,” which will honor individuals, schools, organizations, government offices, and private corporations for their contributions to the rehabilitation of the river.
 Meanwhile, KBSIP has also begun Phase 1 of its seven-year program with the relocation of informal settlers around Pasig River. These informal settlers are reportedly responsible for household wastes thrown into the river. According to a PRRC study, the Pasig River is polluted with 60% household waste, 35 % industrial waste, and 5% solid waste.
 KBSIP has taken over the Calauan resettlement site, where a community of former settlers along the Pasig River was relocated. The group targets to relocate about 1,100 other informal settlers by June to a relocation site where they are provided with housing, education, health, and livelihood assistance from KBSIP and its partners.
 Ilog mo I-Patrol Mo & Piso Para sa Pasig
Accomplishments & Appeals
 Lopez is calling out to everybody, from the private sector to the military, the national government, and other non-government organizations to help in transforming the Pasig River into a scenic spot where people can play, engage in water sports, and cultivate aquatic life.
 Prior to the launch, the corporate sector has already heeded the call led by Goldilocks, which donated P6 million, and Globe Asiatique Realty Holdings Corp. The builder of the famous “Pinoy Big Brother” house agreed to build 800 houses in the Calauan resettlement site, including a sports field where kids can play.
 ABS-CBN’s Gabby Lopez is hopeful that Manila, like its neighbors in Bangkok, Taiwan and Jakarta, can solve the problem. “Let’s join hands and show that we are proud to be Filipinos, and this is what it is all about,” he said.
 Pasig Rep. Roman Romulo, on the other hand, is the KBSIP’s first congressional donor.
 “A lot of people are praying for this project, I am one one them” said Makati Mayor Jejomar Binay, adding that it was actually a good thing that someone from the private sector was leading the group.
 Quezon City Mayor Feliciano Belmonte, Jr. echoed Binay’s sentiments, saying that if this were all government, there would be one-upmanship among the local officials.
 “I’m glad that Gina took up the cudgels. I knew something would happen, when I learned that Gina would be leading this. If this river were to come to life once more, may we be in a position to say, ‘Dahil sa amin ‘yan’,” Belmonte said.
 “The problem is huge, but it can be solved. With everyone’s help, we can accomplish this,” an undaunted Gina Lopez said. “We are giving ourselves seven years to clean the river. We will make dreams come true.”
 Lopez looks forward to the day when she can say how sincere, untiring commitment and well-meaning, strong partnerships will bring the once glorious river back to life.