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Parle: Product Planning and Control

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Parle: Product Planning and Control
Product Planning and Control EMBA :2013-2015

  



ROHIT BHOWMIK AVINASH JHA AJAY POTEKAR SHREYAS RANADE

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80118130009 80118130029 80118130055 80118130058

 

Founded 1892, with an investment of Rs.295 Headquarters Kolkata (West Bengal)/ Bangalore (Karnataka), India Products ◦ Bakery products, including biscuits, bread, cakes and rusk, and dairy products, including milk, butter, cheese, ghee and dahi Revenue
◦ 46.70 billion (US$790 million USD) (2011)







Profit
◦ 1.34 billion (US$23 million USD) (2011)




  


  




The brand names of biscuits VitaMarieGold, Tiger, Nutrichoice Junior, Good day, 50 50, Treat, Pure Magic, Milk Bikis, Bourbon,

Tiger, the mass market brand, realised $150.75 million in

sales including exports to countries including the U.S. and Australia, or 20% of Britannia revenues.

Mixing

Moulding & Baking

Stacking of Shells in crates

Packing

STORAGE DISPATCH

Sandwiching of Biscuits

Cream Preparation

 

Co Manufacturing for Britannia at Nashik Sourcing of Cream biscuits especially for western region

Scheduling their activities as per BIL demand forecast for month, broken down into weekly demand



Nutro Cream



6 Variants
1 SKU







SKU increased from 12 to 18 without any increase in existing capacity Line Balancing disturbed
Space constraint for storage of CBBs



Route Card - Existing
Parameters No of Variants No of SKUs Total SKU produced Monthly Plan / Production Oven Out put / hr (ton) Running hr Total tonnage per run Creaming input Per shift output after Packing No of m/c M/c Hr utilised per shift Tiger Coconut 1 3 3 250 1.1 11 12.1 Tiger Treat Cream Cream Rectangle 1 4 1 1 1 4 75 150 0.6 4 2.4 0.6 3 1 12 0.9 5 4.5 1.6 6 1 12 Tiger Cream Round 4 1 4 125 1.06 4 4.24 0.76 5 2 12 Total 10 6 12 600

24

10 4 12

Route Card - New
Parameters No of Variants No of SKUs Total SKU produced Monthly Plan /
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