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PEST Analysis in strategic Human Resources Planning Hamid Reza Qasemi Islamic Azad University of Iran, Aligoodarz Branch Hamid-reza@myway.com

Abstract: The present complex world require as far as is feasible, it consider impact of important factors related to organizations in strategic planning. The strategic planning of business includes all functional subdivisions and forwards them in a united direction. One of these subsystems is human resource management. Strategic human resource management comes after the strategic planning, and followed by strategic human resource planning as a major activity in SHRM. In strategic human resource planning, it can use different analytical methods and techniques that one of them is PEST analysis. This paper introduces how to apply it in a new manner. This manner is result of practical case of application of SHRP in an organization.

Key words: PEST Analysis/ Strategic Human Resource Planning/ Strategic Human resource Management.

1. Introduction: Planning is about change and change management is a difficult. Rise and fall of strategic planning indicates organizations find tools to help to navigate organization's ship into the uncertain water of change. Success of a program is difficult to assess, as changing objectives and goals and the results are not simply measurable (Martinez: 1999). The organizations always are attempting to coordinate their resources, feasibilities, tools and capital in certain framework for to achieve organizational goals. In this attempt should be identify the role of each component. The most important component of the organization is human resource and appropriate use of its capabilities and competencies, a certain strategic planning is required that called "strategic human resources planning", and is one of the key discusses of human resource management. Strategic human resource planning, as a matter of fact, is interpretation of goals and future plans of the organization in form of needed type and

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