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P4 Unit 3 Business

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P4 Unit 3 Business
Task 3: Report on either Resources or Price and Non Price Marketing
To be submitted via the Assessment 3 Dropbox on 11BEC Moodle by Friday 7th April at 5pm. Paper copies will also be accepted.
This assessment has two parts:

1. Preparation and Research (Not assessed)

A. Choose a producer. You are advised to check your choice of producer with the teacher to ensure it is suitable.

B. Gather information about the production decisions of your chosen producer. It is expected that information will be gathered in your own time.

Decision 1) Hell Pizza have done a lot of non-price marketing including gifts, advertising, branding (developing an image and name for the product), high-quality service, packaging, sponsoring children sport teams …show more content…
Non-price marketing is the opposite to price marketing which is where the price is key part of the marketing eg, drop in price to attract more customers.

Hell Pizza have practice non-price marketing in many forms like advertising, gifts, good services and now they encourage children playing spot and children reading books up to the point that 344 schools and 221 libraries have taken part resulting in 2,800,000 books read as of July 20, 2016.

Hell Pizza has not made much change to its use of non-price marketing in recent years.

Given that there are no signs they are in trouble of bankruptcy they are properly successful in make enough money back that they are able to hand out all those free pizzas and their workers look happy (picture below of workers).

Resource use
• What are the economic resources available to a producer of a good or service?
• What are the resources used by this producer?
• Why have they chosen this mix, has the mix changed? Why or why
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