Little Caesars Media Plan
Executive Summary
Little Caesars is estimated to be the fourth largest pizza chain in the United States. The chain was founded in 1959 by the Ilitch’s and is most famously known for its “Pizza! Pizza!” slogan. The brand has grown substantially since the 1990’s and is still continuing to rise to meets its competitors. Little Caesars is the largest carry out pizza chain in the country and is more recently well known for its Hot-N-Ready pizza promotion. Their menu is familiar and affordable and customer service is one of the brands many strengths.
Although there have been many good things happening to Little Caesars in the past decade there are still things missing from the brand. There is little to no online presence, which could potentially attract a whole new group of consumers. Little Caesars competitors are also light years ahead of them when it comes to having the company online. Competitors are at an advantage over Little Caesars when it comes to brand awareness. Although Little Caesars is a well-recognized brand, due to the lack of online presence and dated websites it can’t keep up with pizza powerhouses like Pizza Hut and Domino’s.
Throughout this media plan we will propose a new campaign that will bring in a new batch of customers for Little Caesars. We will increase the brand’s online presence, increase brand awareness and brand loyalty and suggest new ideas that will help increases sales throughout the county.
1. Situation Analysis
Company History
Little Caesars is a pizza chain in the United States that is most well known for their advertising catch phrase, “Pizza! Pizza!” The chain was founded on September 20, 1959 in a strip mall in Garden City, Michigan, a suburb of Detroit under the name “Little Caesars Pizza Treat” by Mike and Marian Ilitch. Little Caesars is currently best known for their “Hot-n-Ready” pizzas. The chain offers a variety of pizzas with popular toppings along with crazy bread, their version of breadsticks, and cheese
Little Caesars is estimated to be the fourth largest pizza chain in the United States. The chain was founded in 1959 by the Ilitch’s and is most famously known for its “Pizza! Pizza!” slogan. The brand has grown substantially since the 1990’s and is still continuing to rise to meets its competitors. Little Caesars is the largest carry out pizza chain in the country and is more recently well known for its Hot-N-Ready pizza promotion. Their menu is familiar and affordable and customer service is one of the brands many strengths.
Although there have been many good things happening to Little Caesars in the past decade there are still things missing from the brand. There is little to no online presence, which could potentially attract a whole new group of consumers. Little Caesars competitors are also light years ahead of them when it comes to having the company online. Competitors are at an advantage over Little Caesars when it comes to brand awareness. Although Little Caesars is a well-recognized brand, due to the lack of online presence and dated websites it can’t keep up with pizza powerhouses like Pizza Hut and Domino’s.
Throughout this media plan we will propose a new campaign that will bring in a new batch of customers for Little Caesars. We will increase the brand’s online presence, increase brand awareness and brand loyalty and suggest new ideas that will help increases sales throughout the county.
1. Situation Analysis
Company History
Little Caesars is a pizza chain in the United States that is most well known for their advertising catch phrase, “Pizza! Pizza!” The chain was founded on September 20, 1959 in a strip mall in Garden City, Michigan, a suburb of Detroit under the name “Little Caesars Pizza Treat” by Mike and Marian Ilitch. Little Caesars is currently best known for their “Hot-n-Ready” pizzas. The chain offers a variety of pizzas with popular toppings along with crazy bread, their version of breadsticks, and cheese