P4 Explain how internal and external factors affect UK inbound and domestic tourism
Explain how internal and external factors affect UK inbound and domestic tourism
In this document I am going to be looking at factors that affect both inbound and domestic tourism deciding to travel to the UK or travel within the UK. Some examples of factors that I will be reviewing include the following; health, safety and security, accessibility, marketing campaigns, availability of products and services, quality of good and services, economic recession in the UK/and or tourist generating countries, exchange rate, travel restrictions, emerging of new markets, competition from other destinations and finally weather.
In this document I am going to be looking at five of the above mentioned factors. These include; economic recession in the UK, Availability of quality products and services. Weather, health, safety and security.
Economic recession in the UK
The economic recession in the UK came in the year 2008, and till today if having an impact on the choice of tourist’s destinations, the price of the destination, the length of time that tourists stay in the UK. The recession has effected domestic travel more than it has inbound travel as domestic tourists live in the country and therefore are likely to suffer more effects than an inbound visitor for example.
Domestic travel has been effected and can be seen in the below graphs.
Source if graphs www.statista.com
It is clear in the above two graphs that domestic tourism in the UK has changed in the last 6 years. As we can see in the first graph, the average holiday trip length was 3.75 days in 2009 and has since dropped and in the year 2014 it was 3.43. This clearly shows that domestic tourists are travelling for shorter periods of time.
IN the second graph, we can see that the average amount that domestic traveler spend (per night) has increased from £54 in 2009 to £69 in 2014. It is possible from the data that we can see in the above two graphs that the cause of shorter lengths of stay and an increase in
In this document I am going to be looking at factors that affect both inbound and domestic tourism deciding to travel to the UK or travel within the UK. Some examples of factors that I will be reviewing include the following; health, safety and security, accessibility, marketing campaigns, availability of products and services, quality of good and services, economic recession in the UK/and or tourist generating countries, exchange rate, travel restrictions, emerging of new markets, competition from other destinations and finally weather.
In this document I am going to be looking at five of the above mentioned factors. These include; economic recession in the UK, Availability of quality products and services. Weather, health, safety and security.
Economic recession in the UK
The economic recession in the UK came in the year 2008, and till today if having an impact on the choice of tourist’s destinations, the price of the destination, the length of time that tourists stay in the UK. The recession has effected domestic travel more than it has inbound travel as domestic tourists live in the country and therefore are likely to suffer more effects than an inbound visitor for example.
Domestic travel has been effected and can be seen in the below graphs.
Source if graphs www.statista.com
It is clear in the above two graphs that domestic tourism in the UK has changed in the last 6 years. As we can see in the first graph, the average holiday trip length was 3.75 days in 2009 and has since dropped and in the year 2014 it was 3.43. This clearly shows that domestic tourists are travelling for shorter periods of time.
IN the second graph, we can see that the average amount that domestic traveler spend (per night) has increased from £54 in 2009 to £69 in 2014. It is possible from the data that we can see in the above two graphs that the cause of shorter lengths of stay and an increase in