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P1 P2 Unit 36

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P1 P2 Unit 36
Help Sheet - Unit 36
P1 & P2

P1 - Present a brief overview of your initial business idea to the group. You must address the following:

What is the name of the business, its logo and slogan?
What type of business is it?
Where will it be located?
What are your unique selling points?
What sort of person would be a customer?

You need to produce a Powerpoint with 5 slides to act as a background to your presentation.

a. The first slide should state the business name, logo, slogan and perhaps one or more visual images that have high impact.

b. The second slide should give a brief description of what good / service you will provide.

c. The third slide could contain a street map with the exact location of your premises or base with a list the benefits of this location.

d. The fourth slide should give a summary of your unique selling points. Think about what makes your business special and different to the competition.

e. The fifth slide should provide two or three profiles of typical potential customers in different market segments.

P2 - To achieve P2 you should include a slide that explains the methods you will use to identify your target market. Consider methods such as questionnaires, observation and journals.

Your presentation should last approximately 5 minutes and you must remember to hand in a copy of your Powerpoint slides (two slides per page) either in grayscale or in colour.

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