Preview

OVERVIEW OF HYATT HOTEL CORPORATION

Good Essays
Open Document
Open Document
6740 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
OVERVIEW OF HYATT HOTEL CORPORATION
center40576500OVERVIEW OF HYATT HOTEL CORPORATION
Shane IraniYesenia PadillaJaneth HernandezShane GilliganDecember 6May 4, 20143TABLE OF CONTENTS
EXECUTIVE SUMMARY………………………………………………………………..3
INTRODUCTION………………………………………………………………...……….3
COMPANY HISTORY ……………………………………………………………...…....4
COMPANY CULTURE……………………………………………………………...……6
LEADERSHIP…………………………………………………………………………......7
FINANCIAL REVIEW………………………………………………………………...….8
COMPETITIVE LANDSCAPE……………………………………………………...…..10
THE MARKET STRUCTURE (MONOPOLISTIC COMPETITION)……………..…...12
PRODUCT DIFFERENTATION….…………………………………………..……....... 12
BARRIERS TO ENTRY…………………………………………………………............14
CONCLUSION……………………………………………………………………….….17
REFERENCES………………………………..……………………………………….…18
LIST OF FIGURES
Figure 1: Hyatt Hotel History Timeline……………………………………………….…4
Figure 2: Net Income (http://finance.yahoo.com/)………………………………....…....9
Figure 3: Cash Flows (http://finance.yahoo.com/)………………………........................9
Figure 4: Total Assets (http://finance.yahoo.com/)………………………………...........9
Figure 5: SWOT Analysis………………………………………………………….…...10
Figure 6: Market Share (http://finance.yahoo.com/)………………………………........10EXECUTIVE SUMMARY
Current Standing & Corporate Goals
Hyatt Hotel is a leading global hospitality company. Hyatt operates in 47countries and that strives to make a difference in the lives of itstheir guests. Its first property was opened at the Los Angeles International Airport in 1957. Today, with properties in 47 countries, company has over 535 hotels offering 6 different brands, each designed to deliver a unique experience for guests based on their lifestyles, attitudes, values, and aspirations. Hyatt has devoted itself to be the leading hotel management company in the world by providing world class hospitality. Hyatt realigned its corporate and regional operations to enhance organizational effectiveness. The company is focused on 3 strategies to become the most preferred brand: “generating



References: Competitive Strengths Sales and Marketing. (n.d.). Hyatt Development: Competitive Strengths. Retrieved November 1, 2013, from http://www.hyattdevelopment.com/competitive_strengths/sales_and_marketing.html Competitive Strengths Sales and Marketing "Hyatt Hotels Corporation Mergers & Acquisitions." Hyatt Hotel Corporation. PrivCo, n.d. Web. 5 Apr. 2014 Hyatt Concierge Hyatt Thrive - Associate Wellness. (n.d.). Hyatt Thrive - Associate Wellness. Retrieved November 4, 2013, from http://thrive.hyatt.com/associatewellness.html Hyatt Thrive - Cultivating Our Future Workforce Hyatt Thrive - Developing Our People. (n.d.). Hyatt Thrive - Developing Our People. Retrieved November 4, 2013, from http://thrive.hyatt.com/development.html Hyatt Thrive - Green Teams MBITA eZine World TradeWinds n_171. (n.d.). MBITA eZine World TradeWinds n_171. Retrieved November 15, 2013, from http://mbita.org/news/n_171 Our Brands Working at Hyatt. (n.d.). Glassdoor. Retrieved November 7, 2013, from http://www.glassdoor.com/Overview/Working-at-Hyatt-EI_IE2839.11,16.htm

You May Also Find These Documents Helpful

  • Better Essays

    Thrive Healthcare Company, is a well-known integrated managed health care provider. Founded in 1945, by Henry J. Kaiser an industrialist and Sidney Garfield a physician, the two set out to provide healthcare for construction, shipyard and steel mill workers. Over the years Thrive Healthcare Company has evolved into the nationally recognized leader in health care services. With its headquarters located in Oakland, California, Thrive Healthcare Company operates under two business types, for-profit and not for-profit entities, which functions separately. Thrive Healthcare Company, consists of three different yet inter-reliant groups of bodies: the Thrive Foundation Health Plan Inc. (TFHP) and its regional functioning subsidiaries; Thrive Foundation…

    • 1452 Words
    • 6 Pages
    Better Essays
  • Powerful Essays

    week 6 Strategic plan

    • 3603 Words
    • 13 Pages

    With approximately 549 properties of which are owned, managed, franchised, and developed. Hyatt prides itself on “Being The Preferred Brand.” Hyatt has empowered brand owners in effective decisions that will directly affect the interested parties of that particular brand. Approximately five months ago, Hyatt Hotels acquired Hyatt Regency located in Orlando, Florida. This strategic plan will focus on the newly acquired property known as Hyatt Regency.…

    • 3603 Words
    • 13 Pages
    Powerful Essays
  • Good Essays

    Rosewood Hotels Essay

    • 690 Words
    • 3 Pages

    -Rosewood Hotels and Resorts part of the Hospitality consortium: Leading Hotels of the world → recognition among hotelier + brand promise…

    • 690 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Omni Hotels and Resorts

    • 6877 Words
    • 28 Pages

    Datamonitor. (2011, May). Hotels, Resorts & Cruise Lines Industry Profile: Global. Retrieved November 17, 2011, from Business Source Complete.…

    • 6877 Words
    • 28 Pages
    Powerful Essays
  • Satisfactory Essays

    IHG analysis

    • 352 Words
    • 12 Pages

    Intercontinental hotels group. Why did we chose Intercontinental Hotels Group -­‐ multi product company -­‐ international company -­‐ service company -­‐ specific customer group -­‐ potential for expansion such as: o life style o brand expansion o diversification o integration What do we find interesting/appealing about the marketing strategy? Develop and improve the customers loyalty to the brand -­‐ ghgl, great hotel guest love: become the greatest company in the world -­‐ innovation (first customers loyalty program)…

    • 352 Words
    • 12 Pages
    Satisfactory Essays
  • Good Essays

    Marriott Company History

    • 343 Words
    • 2 Pages

    One of the factors which helped Marriott’s growth from the beginning was its knack of aggressively expanding into related business ventures, thus dominating markets and creating effective monopolies. One of the key events in…

    • 343 Words
    • 2 Pages
    Good Essays
  • Better Essays

    Marriott Hotels, Resorts, and Suites are known world wide for their superior hospitality company. They were founded in 1927 by J. Willard and Alice S. Marriott and currently operate around 3,000 lodging properties in the United States as well as 67 in other countries (Malhotra, 2010, p. 517). Marriott is a name that is known by most people and continues to grow and improve its services throughout time. The hospitality industry has a tough job at times because they are responsible for making people feel as if they never left home. Whether this is by providing something as simple as a bed and a shower or by having extremely luxurious rooms with lavish pools, gyms, and excellent service. Either way, Marriott has to provide a room and services that make people want to stay at their location when they are away from home and come back each and every time. This job is difficult, but to their advantage, they are able to use marketing research as a means to get quality information on problems or issues that are of importance.…

    • 1318 Words
    • 6 Pages
    Better Essays
  • Better Essays

    Omni Hotels & Resorts

    • 1338 Words
    • 6 Pages

    Omni Hotels & Resorts prides itself in exceeding guests ' expectations as well as providing an inspirational and nurturing environment for its associates. Their mission statement encompasses this; "Omni Hotels & Resorts will exceeded the expectations of our guests, inspire and award our associates and provide superior financial results to those who entrust us with the management of their assets."…

    • 1338 Words
    • 6 Pages
    Better Essays
  • Better Essays

    Marriott International is a leading lodging company that has grown drastically within the last century. Currently the company maintains “…more than 3,700 properties in 74 countries and territories worldwide” (Liberty Group, 2013, para. 4). The company remains “…grounded in a set of core values: put people first, pursue excellence, embrace change, act with integrity, and serve our world” (Marriott, 2013, para. 1).…

    • 1157 Words
    • 5 Pages
    Better Essays
  • Powerful Essays

    Porter, M. (1985). Competitive advantage. New York: The Free Press. Retrieved February 25th, 2011 fromhttp://www.12manage.com/methods_porter_competitive_advantage.html…

    • 2070 Words
    • 9 Pages
    Powerful Essays
  • Powerful Essays

    “Marriott International, Inc. is a worldwide operator and franchisor of hotels and related lodging facilities. The Company operations are grouped into five business segments, the North American Full-Service Lodging, North American Limited-Service Lodging, International Lodging, Luxury Lodging and Timeshare. Marriott develops, operates and franchises hotels and corporate housing properties under separate brand names, and it develops, operates and markets timeshare, fractional ownership and residential properties under four separate brand names. Marriott International also provides services to home/condominium owner associations for projects associated with one of its brands” (MSN Money Report, 2010). Marriott International has carried out certain strategy resulted into effective market share and good profitability. Has left other businesses and…

    • 3839 Words
    • 16 Pages
    Powerful Essays
  • Powerful Essays

    Marriott International, Inc. was founded by J. Willard and Alice Marriott in 1927 and has been a leading hospitality company for over 80 years. It has more than 3,900 properties, 18 brands, and associates with its headquarters in Bethesda, Maryland, USA. The company boasts of revenues of nearly $13 billion in the fiscal year 2013 and is expanding globally. This paper specifically discusses the market segmentation, targeting and positioning strategies of Marriott – Marriott Hotels & Resorts, Courtyard by Marriott in the Asia-Pacific marketplace. Asia-Pacific is expanding exponentially for the hospitality industry and Marriott has bright prospects in this region. China has proved this in the past 30 years by being a prime example of how the economy of the nation has developed due to the hospitality industry. Marriott is aware of the potential market in Asia-Pacific region and how rapidly the hospitality industry is growing there. Marriott International, since 1989, has grown leaps and bounds in expanding its properties and in Hong Kong alone 32 hotels have sprung up throughout the country (Marriott International, Inc. Corporate Headquarters, 2008). Tourists choose hotels not just to stay and eat but also for the location, category of the hotel, and the services that are provided in the hotel. Their needs and wants are unique and target marketing for hotels has become micromarketing. The industry needs to adjust according to the location, culture and diversity of the place and also needs to provide tailored services to its guests – individualized marketing.…

    • 2004 Words
    • 6 Pages
    Powerful Essays
  • Powerful Essays

    Yahoo Inc

    • 11278 Words
    • 35 Pages

    The following report is an analysis of the financial health and future economic prospects of Yahoo! Incorporated for the fiscal years ending December 31, 2012 and December 31, 2013. Financial concepts and techniques utilizing key ratios were applied in the examination of Yahoo to analyze the liquidity, efficiency, capital structure, profitability, and valuation of the company.…

    • 11278 Words
    • 35 Pages
    Powerful Essays
  • Best Essays

    Byeong Yong Kim, Haemoon Oh, (2004) How do hotel firms obtain a competitive advantage?, International Journal of Contemporary Hospitality Management, Vol. 16 Iss: 1, pp.65 - 71…

    • 3295 Words
    • 14 Pages
    Best Essays
  • Powerful Essays

    Internship

    • 3559 Words
    • 15 Pages

    This past summer I decided to do my internship at the Holiday Inn Select in downtown Lafayette. The facility was built 4 years ago and was built right in the center of downtown. In the past year a hospitality group named Hostmark bought out the hotel. However, Hostmark decided not to change the Holiday Inn Select name. Therefore, even though it is under the brand name of the Holiday Inn it is ran according to all of the Hostmark policies. The Holiday Inn Select is a full service hotel which includes many structures. Among these structures are a fine dining restaurant, a martini lounge, a pool, gift shop, banquet facilities, meeting spaces, physical fitness facility, and of a course a laundry room. Hostmark as a company highly values employees and their commitment to the company. The mission statement of the hotel is as follows…”Hostmark hospitality group is a management and development company committed to excellence of service in the hospitality industry, while maximizing profitability through concern for its associates, customers, and investors.” A few of Hostmark’s core values include commitment, open and interactive atmosphere, sense of family/belonging to a team, concern for individual growth and development, and integrity. Therefore, Hostmark highly values their employees well being and they want them to succeed as well as have an all around open ambiance for the employees to be around. Another key character of the management philosophy that Hostmark carries out is that they want all employees to be able to make their own decisions. Since it is a full service hotel the general manager cannot be everywhere at once to make decisions for every department. Therefore, the employees should be trained to handle just about any situation that may arise including problems with guests or other personnel. Next I want to talk about what sort of business clientele the hotel usually markets…

    • 3559 Words
    • 15 Pages
    Powerful Essays

Related Topics