Outreach Presentation
Team X13
Outreach Team:
Malik Blades
Tanner Bryant
Jacob Harman
Raashi Parihar
Michael Razny
Brett Rothberger
Watermark Outreach Strategy
Agenda
•
Outreach Strategy
•
Competition
•
Target Markets
•
Locations
•
Advertising
•
Event
•
Budget
•
Implementation/Timeline
•
Benefits
Watermark Outreach Strategy
Outreach Strategy
Send in Direct
Contact
Phase I
Invite Leader to
Community
Host Event
Phase II
Phase III
Watermark Outreach Strategy
Competition
Watermark Outreach Strategy
Target Markets
Adult Children
(Secondary Market)
Seniors
(Primary Market)
65+
Annual Income of $35K – 50K
Net worth of over $300K
Watermark Outreach Strategy
Service Providers
(Tertiary Market)
Locations
Florida
St. Petersburg
Sarasota
Sarasota, FL – Lake Pointe Woods
St. Petersburg, FL – Boca Ciega Bay
Watermark Outreach Strategy
Advertising - 3 Channels
Direct
Contact
Christian
Radio
Social
Media
Build
Relationship
with leader
WJIS
88.1
House of
Worship
Facebook
Supply
Brochures
Watermark
Facebook
Watermark Outreach Strategy
Event at Watermark Community
Watermark
Catering
Prizes
&
Giveaways
Surveys
100 guest
Lottery Ticket per guest
Optional
Speaker
Ipad
Measure success
Applebee’s gift cards
Barnes & Nobles gift cards
Watermark Outreach Strategy
Budgeting
Total Budget
$5,900
Event
$450
$850
$200
Advertising
$1,000
$2,000
Food
Decorations Prizes
Incentive
Watermark Outreach Strategy
Brochures
$1,300
Radio
Timeline & Implementation
7/1/14
7/21/14
8/10/14
8/30/14
9/19/14
10/9/14
10/29/14
11/18/14
12/8/14
12/28/14
Send in Direct Contact
Radio Advertising
August Events
End Date
Duration of Task
Start Date
September Events
October Events
November Events
Measure Success
Watermark Outreach Strategy
Benefits
Benefits for Seniors
Benefits for Watermark
1. Seniors become more confortable
1. Becoming comfortable with idea of retirement 2. Increased chance of prospective tenants
2. Gaining a new
Outreach Team:
Malik Blades
Tanner Bryant
Jacob Harman
Raashi Parihar
Michael Razny
Brett Rothberger
Watermark Outreach Strategy
Agenda
•
Outreach Strategy
•
Competition
•
Target Markets
•
Locations
•
Advertising
•
Event
•
Budget
•
Implementation/Timeline
•
Benefits
Watermark Outreach Strategy
Outreach Strategy
Send in Direct
Contact
Phase I
Invite Leader to
Community
Host Event
Phase II
Phase III
Watermark Outreach Strategy
Competition
Watermark Outreach Strategy
Target Markets
Adult Children
(Secondary Market)
Seniors
(Primary Market)
65+
Annual Income of $35K – 50K
Net worth of over $300K
Watermark Outreach Strategy
Service Providers
(Tertiary Market)
Locations
Florida
St. Petersburg
Sarasota
Sarasota, FL – Lake Pointe Woods
St. Petersburg, FL – Boca Ciega Bay
Watermark Outreach Strategy
Advertising - 3 Channels
Direct
Contact
Christian
Radio
Social
Media
Build
Relationship
with leader
WJIS
88.1
House of
Worship
Supply
Brochures
Watermark
Watermark Outreach Strategy
Event at Watermark Community
Watermark
Catering
Prizes
&
Giveaways
Surveys
100 guest
Lottery Ticket per guest
Optional
Speaker
Ipad
Measure success
Applebee’s gift cards
Barnes & Nobles gift cards
Watermark Outreach Strategy
Budgeting
Total Budget
$5,900
Event
$450
$850
$200
Advertising
$1,000
$2,000
Food
Decorations Prizes
Incentive
Watermark Outreach Strategy
Brochures
$1,300
Radio
Timeline & Implementation
7/1/14
7/21/14
8/10/14
8/30/14
9/19/14
10/9/14
10/29/14
11/18/14
12/8/14
12/28/14
Send in Direct Contact
Radio Advertising
August Events
End Date
Duration of Task
Start Date
September Events
October Events
November Events
Measure Success
Watermark Outreach Strategy
Benefits
Benefits for Seniors
Benefits for Watermark
1. Seniors become more confortable
1. Becoming comfortable with idea of retirement 2. Increased chance of prospective tenants
2. Gaining a new