Preview

Outlook in Biscuits Market in India

Good Essays
Open Document
Open Document
360 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Outlook in Biscuits Market in India
The sustained economic growth in the country has led to increased disposable incomes among Indian consumers. Urban dwellers are becoming increasingly health conscious and are demanding healthier options. Along with this consumer are also willing to spend more and experiment. As more women join the work force, convenience and time have become major factors among urban households. Consumers are increasingly relying on snacks and baked goods as substitutes to traditional breakfast. With the...

Biscuits in India report offer a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Savoury Biscuits and Crackers, Sweet Biscuits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Biscuits market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Content
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Biscuits by Category: Volume 2008-2013
Table 2 Sales of Biscuits by Category: Value 2008-2013
Table 3 Sales of Biscuits by Category: % Volume Growth 2008-2013
Table 4 Sales of Biscuits by Category: % Value Growth 2008-2013
Table 5 NBO Company Shares of Biscuits: % Value 2009-2013
Table 6 LBN Brand Shares of Biscuits: % Value 2010-2013

For more information kindly visit:

You May Also Find These Documents Helpful

  • Powerful Essays

    food tech ass task 1

    • 1595 Words
    • 7 Pages

    Consumers are a dynamic market in the world, their needs change according to their lifestyle which ultimately affects their food choice. Consumers range from household to career driven and often cater their food choices to their lifestyle, for example, a busy athlete will consume a protein shake on the go, whereas a domestic housewife will engage in a nutritional breakfast meal such as cereal. Consumers need fast, efficient and convenient food products that suit their lifestyle while providing them with nutritional and healthy benefits to fuel their actions for the day.…

    • 1595 Words
    • 7 Pages
    Powerful Essays
  • Best Essays

    Whole Foods Analysis

    • 3789 Words
    • 16 Pages

    When it comes to the twenty-first century grocery food shopper, there are more options than ever before. By typing into their computer or smart phone, anyone can queue up several dozen locations of where they can purchase a wide variety of products based on ever-changing interests and tastes. The conventional market stores evolved as geographically condensed collections of specialty shops selling produce, butchery meats, dry and canned goods. These Supermarkets were mainstays through the latter half of the twentieth century until Wal-Mart, Target and Costco added supermarket items, thus creating one-stop shop Mega-Stores targeted at the low-price point consumer. However, as run-of-the-mill grocery store and one-stop-shop options became the norm, American health awareness has advanced as well. Once thought as having a “Hippie” connotation from the sixties and seventies, natural, healthy foods are becoming more a necessity thanks in part to the increasing health risks of poor food intake. Fast food chains that produced only greasy foods are changing their menus to deliver more nutritious products. Schools across the nation are altering the cafeteria menus and promoting physical fitness. The numerous Grocery Store options has benefited from this revolution as well. Chains such as Whole Foods and Trader Joe’s have created not only a small niche, but carved themselves a new market segment as the new norm for many healthy Americans.…

    • 3789 Words
    • 16 Pages
    Best Essays
  • Powerful Essays

    Who: male and female consumers between the ages of 18 – 25 with an average education level of a high school graduate or higher and a income level of $25000 - $65000. This also includes family consumers who typically consist of married or single parents with 1- 4 stay at home children and roughly $1300 of disposable income that is usually spent at QSR’s. Common lifestyle characteristics include parents who work full time and who are not always able to prepare a meal for their family, households where 3 of the four people in a typical family do not know how to cook, consumers who spend 71% of their time or more outside the house, consumers who spend a majority of their time in busy high traffic districts of the city and teenagers between the age of 15 – 19 who work full or part time jobs and or go to school full time. Consumers in this target market regularly make purchases at QSR’s 1 – 2 times a week and expect healthier more nutritious meal options such as specialty salads, deli style sandwiches and grilled chicken sandwiches.…

    • 2004 Words
    • 9 Pages
    Powerful Essays
  • Best Essays

    Healthy Co. Pty Ltd is a food processing organisation located in Queensland, Australia. ‘Nutri Mix’ breakfast cereal is the product developed by the company for this market and it’s focused on nutrition and healthy life choices. The initial research was focused on six local macro-environment factors that could potentially impact the product. The factors in favour of marketing such a product on the Australian market reside in an aging population as proportion of total population, forcing the government to focus on nutrition as a means to slow down health care expenses (IGR, 2004); the local market being a stable and developed one; the country’s technological development enabling advanced marketing and logistics techniques; and an increased concern for 21st century nutrition trends, pointing to an alarming growth rate of child obesity. Between 1985 and 1995 the child obesity grey almost 50% in both genders (Parliament of Australia, 2006)…

    • 3169 Words
    • 13 Pages
    Best Essays
  • Best Essays

    Convenience Food in Canada

    • 3989 Words
    • 16 Pages

    Today‟s consumers are seeking solutions that allow them to maximize their free time and disposable income dollar, and spend more time doing the things they value. The convenience trend is driven by this desire to create more leisure time. The convenience trend is driven by this desire to create more leisure time. In 2008, a Datamonitor survey found that 44% of citizens across 15 countries feel that it is difficult to manage their daily obligations and find time to relax. A Yankelovich study conducted in 2008 discovered 70% of Americans aged 16 years or older feel that they do not have the time to do all the things they need to do. In addition, 50% of Americans believe the lack of time is a bigger problem than money (Datamonitor 2009). This trend is having a dramatic influence on food preparation and consumption. Due to changing lifestyles, consumers are spending less time planning and preparing meals. A recent survey conducted by Waitrose Food and Green & Black, an organic chocolate company, found that 58% of U.K. consumers spend no more than 30 minutes cooking dinner each night (Datamonitor 2006). In addition, 60% of American consumers do not know at 4 p.m. what they will have for dinner that night, and expect to spend a total of about 30 minutes preparing, cooking and eating the meal, including clean up. Cooking at home is seen as a chore, and meal preparation is considered very time consuming. Eating alone at non-fixed mealtimes is becoming more common, as a result of changed eating habits, attitudes toward cooking, and busy lifestyles (Ahlgren 2005). Convenience is multi-faceted and will continue to evolve and converge with other trends to meet the food needs and demands of society. Convenience means more than singleserve, easy-to-prepare, and easy-to-take-away products.…

    • 3989 Words
    • 16 Pages
    Best Essays
  • Good Essays

    Eating away from home is becoming increasingly common and visits to fast-food restaurants are growing even more rapidly. In 1970, money spent on away-from-home foods represented 25% of total food spending (1); by 1995, it comprised 40% of total food…

    • 2005 Words
    • 9 Pages
    Good Essays
  • Better Essays

    Biscuits Industry

    • 1915 Words
    • 55 Pages

    A biscuit is a baked, commonly flour based food product. A small, typically round cake of bread leavened with baking powder, baking soda, or sometimes yeast. In some countries the word biscuit historically refers to a hard cookie or cracker. A biscuit is "any of various hard or crisp dry baked product" similar to the American English terms cracker or cookie, or "a small quick bread made from dough that has been rolled out and cut or dropped from a spoon." Today, according to the American English dictionary Merriam-Webster, a cookie is a "small flat or slightly raised cake". In the United States biscuits are generally small soft, yeast-based products served with breakfast or dinner. They perform a variety of functions including fill (hungry bellies), topping and sopping (eg. biscuits & gravy). Cathead biscuits and beaten biscuits are two popular American regional favorites. The Middle French word bescuit is derived from the Latin words bis (twice) and coquere, coctus (to cook, cooked), and, hence, means "twice-cooked". This is because biscuits were originally cooked in a two fold process: first baked, and then dried out in a slow oven. This term was then adapted into English in the 14th century during the Middle Ages, in the Middle English word bisquite, to represent a hard, twice-baked product.…

    • 1915 Words
    • 55 Pages
    Better Essays
  • Good Essays

    Table of Contents Health&Fun – Product Overview and background .............................................. 3 Snack Foods – Indian Market and Competitive landscape .................................. 4 Snack Foods – Market & Customer Segmentation ............................................... 6 Indian Snack Foods Brands – Positioning map ..................................................... 7 Health&Fun – Proposed Marketing Mix................................................................ 9 Health&Fun – Revised Positioning Map .............................................................. 10…

    • 2313 Words
    • 10 Pages
    Good Essays
  • Good Essays

    In 2007, Britannia, one of the India’s largest biscuit brands held a market share of 38% in terms of value. Indian biscuit industry, the third largest producer of the biscuits in the world was highly under-penetrated. This presented numerous growth opportunities to new as well as existing players. Apart from the presence of big players like ITC Foods and Parle, the local manufacturers of biscuits and other Indian snacks had been raising concerns for Britannia. Besides competition, Britannia faced critical challenges due to declining margins in the biscuit industry due to the increasing costs of raw materials. Its profit had been on a decline since 2005. Though Britannia had forayed into dairy and bakery products, 90% of its revenues still came from its core business in biscuits category which was largely driven by product innovation. (www.ibscds.com)…

    • 1141 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    Since the majority of MNC's entered their venture in Ready-To-Eat Snacks & Namkeens. The project was conducted to study the overall industry for Ready-To-Eat Snacks & Namkeens. The research was conducted to study the actual buying behavior of the consumers and their preference for such a category of food. Research methodology being exploratory research Questionnaire method to interview consumers as well as retailers was adopted. Retailers were surveyed to know the actual market behavior, whereas the consumers were surveyed to know their preference and factors affecting their purchase. Secondary data on industry is collected through Internet, magazines & by visiting the people in the industry.…

    • 5119 Words
    • 21 Pages
    Powerful Essays
  • Satisfactory Essays

    Based on Researcher''s international food and drink markets database, now in its 23rd year, the report includes (see detailed Table of Contents for more):…

    • 651 Words
    • 3 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Marketing Mix ‘refers’ to the set of actions, tactics, tools or variables that a company uses to promote and sells its brand or product in a markets…

    • 673 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    Indian Biscuit Industry is the largest among all the food industries and has a turnover of around Rs.3000 crores. India is known to be the second largest manufacturer of biscuits, the first being USA. However, the per capita consumption of biscuits in India at 2.1 kg is considerably lower than other countries. It is classified under two sectors: organized and unorganized. Bread and biscuits are the major part of the bakery industry and covers around 80 percent of the total bakery products in India. Biscuits stand at a higher value and production level than bread. This belongs to the unorganized sector of the bakery Industry and covers over 70% of the total production.…

    • 3296 Words
    • 14 Pages
    Powerful Essays
  • Powerful Essays

    Kanpur Confectionaries Private Limited (KCPL) is a family owned business, producing glucose, cream, salt and Marie biscuits under…

    • 1825 Words
    • 11 Pages
    Powerful Essays
  • Good Essays

    Surface Care in India

    • 389 Words
    • 2 Pages

    The increasing usage of surface cleaners in urban India supported growth in 2013. The rising number of advertising and marketing campaigns educated consumers by creating awareness of the use of surface cleaners, which led to double-digit current value growth of surface care in 2013.…

    • 389 Words
    • 2 Pages
    Good Essays