Opening a coffee shop
Table of Contents
~~~ ACKNOWLEDGEMENTS ~~~
I would like to express my deepest appreciation to all those who provided me the possibility to complete this report. Firstly, I would like to give a special gratitude to my two supervisors, Mrs. Tran Thi Thu Giang and Mrs. Nguyen Thi Hong Hanh, whose contribution in stimulating suggestions and encouragement, helped me to coordinate my project especially in writing this report.
Secondly, I want to send my thanks to all of my family members, who had helped me without more than their a hundred percent to complete this report. All of their support for me is definitely magnificent.
Moreover, I would like to express my particularly thanks to all IBD students of National Economics University, especially Intakes 9 who had helped me to collect all the data as well as giving me some experiences to do the report.
Lastly, we wish all the best to my teacher and friends.
Nguyen Ha Linh
~~~ Chapter I: INTRODUCTION ~~~
1. Background
In the 21st century, coffee is considered as a popular drink of choice for many people all over the world. Millions cup of coffee are consumed everyday by many kind of people such as students, employee, worker… Back to several years ago, this sort of drink was mainly consumed by the officers but now, this trend has changed dramatically.
Nowadays, it is clearly that, the core customers of many coffee shops are students. According to www.dna.com.vn, the numbers of coffee shops for students are increasing rapidly and the young generations choose those coffee shops in order to slake their thirst. The reason why this drink has become a trend of young generation recently is that, there are a number of varied flavors and combinations available. Apart from that, every coffee shop has its own decoration which is suitable for each purpose. Therefore, students can easily find an appropriate place in order to study, relax or hang out with their friends.
There are many
~~~ ACKNOWLEDGEMENTS ~~~
I would like to express my deepest appreciation to all those who provided me the possibility to complete this report. Firstly, I would like to give a special gratitude to my two supervisors, Mrs. Tran Thi Thu Giang and Mrs. Nguyen Thi Hong Hanh, whose contribution in stimulating suggestions and encouragement, helped me to coordinate my project especially in writing this report.
Secondly, I want to send my thanks to all of my family members, who had helped me without more than their a hundred percent to complete this report. All of their support for me is definitely magnificent.
Moreover, I would like to express my particularly thanks to all IBD students of National Economics University, especially Intakes 9 who had helped me to collect all the data as well as giving me some experiences to do the report.
Lastly, we wish all the best to my teacher and friends.
Nguyen Ha Linh
~~~ Chapter I: INTRODUCTION ~~~
1. Background
In the 21st century, coffee is considered as a popular drink of choice for many people all over the world. Millions cup of coffee are consumed everyday by many kind of people such as students, employee, worker… Back to several years ago, this sort of drink was mainly consumed by the officers but now, this trend has changed dramatically.
Nowadays, it is clearly that, the core customers of many coffee shops are students. According to www.dna.com.vn, the numbers of coffee shops for students are increasing rapidly and the young generations choose those coffee shops in order to slake their thirst. The reason why this drink has become a trend of young generation recently is that, there are a number of varied flavors and combinations available. Apart from that, every coffee shop has its own decoration which is suitable for each purpose. Therefore, students can easily find an appropriate place in order to study, relax or hang out with their friends.
There are many
References: Palomino Espresso: Pros and Cons of owning your own cafe/restaurant In-text: (Espresso, 2012) In-text: (Liminicoffee.co.uk, 2014) Bibliography: Liminicoffee.co.uk, (2014). Advice on setting up a coffee shop - How to set up, run or start a coffee shop information with market research In-text: (Insidebusiness360.com, 2014) Bibliography: Insidebusiness360.com, (2014). Why Opening a Coffee Shop is a Great Business Opportunity by R.L Hanlon | Inside Business 360 In-text: (Nerdr.com, 2014) Bibliography: Nerdr.com, (2014). Starting a Cafe or Opening a Coffee Shop | NERDr.com In-text: (Small Business - Chron.com, 2014) Bibliography: Small Business - Chron.com, (2014). What Are the Strengths to Opening a Coffee Shop?