online retailing
Identify two types of communities covered in this module that you would use to engage with your customers.
The first type of community that I would use to engage with my customers is YouTube, the reasons are obvious.
First, videos have emotional impact on the viewers, a great video will make the viewer laugh, cry, angry and learn, in addition, these emotions will have the viewers share their emotions thus spread words to increase brand awareness.
Second, the statistic facts, “YouTube alone has more than 4 billion views per day, and it's the second-largest search engine, right after Google (which owns YouTube)”.
(http://www.ragan.com/Main/Articles/12_great_benefits_of_video_marketing_46511.aspx)
Third, measurability, every YouTube clip provides how many times the clip was viewed and how many comments are been wrote, by looking at these numbers a marketer can easily analysis how successful the video that was produced is and make changes on the next video.
The second type that I would use to engage my customers is Facebook fan page. From the module, we know the Facebook has 300 million active users and out of which 50% log on to
Facebook everyday, if done right, that is 150 million potential customers that can be reached.
Facebook not only provide instant feedback that can be use for immediate reaction to promotions and products, it also provide customized navigations that can be use to direct customers to where online marketers want to know about the customers or want the customers to know which further engage with the fan page followers. For example, Gap has the “Born
To Fit” tab to allow the customers to know who the designer is and engage the styling tips with customers.
1.
What benefits do you think these would have on any of the site metrics covered in
Module 4, including traffic, conversion, etc.
In Module 4 we covered site metrics – traffic, CTR, orders, site conversion, merchandising metrics – AUR, AOS and UPT, and revenue
The first type of community that I would use to engage with my customers is YouTube, the reasons are obvious.
First, videos have emotional impact on the viewers, a great video will make the viewer laugh, cry, angry and learn, in addition, these emotions will have the viewers share their emotions thus spread words to increase brand awareness.
Second, the statistic facts, “YouTube alone has more than 4 billion views per day, and it's the second-largest search engine, right after Google (which owns YouTube)”.
(http://www.ragan.com/Main/Articles/12_great_benefits_of_video_marketing_46511.aspx)
Third, measurability, every YouTube clip provides how many times the clip was viewed and how many comments are been wrote, by looking at these numbers a marketer can easily analysis how successful the video that was produced is and make changes on the next video.
The second type that I would use to engage my customers is Facebook fan page. From the module, we know the Facebook has 300 million active users and out of which 50% log on to
Facebook everyday, if done right, that is 150 million potential customers that can be reached.
Facebook not only provide instant feedback that can be use for immediate reaction to promotions and products, it also provide customized navigations that can be use to direct customers to where online marketers want to know about the customers or want the customers to know which further engage with the fan page followers. For example, Gap has the “Born
To Fit” tab to allow the customers to know who the designer is and engage the styling tips with customers.
1.
What benefits do you think these would have on any of the site metrics covered in
Module 4, including traffic, conversion, etc.
In Module 4 we covered site metrics – traffic, CTR, orders, site conversion, merchandising metrics – AUR, AOS and UPT, and revenue