Online Integrated Marketing Communication Hilton
| Digital Marketing | Term project Assignment | Instructor: Özge ÖzgenDate: 08/01/2013 | Name:Surname:Students No.:Department: | FatihGül2008432036Business | Name:Surname:Students No.:Department: | MirayYoldaş2009435046Tourism Management | | Name:Surname:Students No.:Department: | GökhanYavuzsoy2009432075Business | Name:Surname:Students No.:Department: | AnnaBaumann1012435082Tourism | | |
CONTENTS 1 - INTRODUCTION 2 1.1 - HILTON : “A HISTORY OF FIRTS” 2 Vision 3 Mission 3 Company Values 3 2 - MARKET SEGMENTATION & TARGET MARKET 4 3 - INTEGRATED COMMUNUCATION CAMPAIGN 8 3.1- ONLINE ADDS 8 3.1.1 - DISPLAY/ BANNER ADDS 8 3.1.2 - MAP ADD 9 3.1.3 - RICH MEDIA APPLICATIONS 9 3.1.4 - EMAIL ADDS 10 3.1.5 - SEARCH ENGINE 10 3.2 - MOBILE APPLICATIONS 11 3.3 - WEBSITE EVALUATION 11 3.4 - ONLINE EVENTS 14 3.5 - SOCIAL MEDIA MARKETING 14 3.5.1- FACEBOOK 15 3.5.2 –TWITTER 16 3.5.3 – YOUTUBE 17 3.5.4 - FOURSQUARE 18 3.5.5 - PINTEREST 18 4 - CONCLUSION 18 5 APPENDIX 20 6 - REFERENCES 22
|
1 - INTRODUCTION
We have chosen a service company for our term project and we have studied on Hilton Worldwide. The main reason behind this is, the company, Hilton Hotels and Resorts, is one of the hotels which have been operating in ninety one countries with a number of three thousand eight hundred properties. And we should say that Hilton Worldwide is one of the biggest, prestigious and well-knowned companies in the world taking place in hospitality for many years.
We have thought that investigating and analyzing the company from looking the marketing perspective and then creating online integrated marketing campaign for the company would be a good experience for us.
1.1 - HILTON : “A HISTORY OF FIRSTS”
When Conrad N. Hilton opened the first hotel to bear the Hilton name in 1925, he aimed to operate the best hotel in Texas. As a result of his commitment, leadership, and innovation, today Hilton is
CONTENTS 1 - INTRODUCTION 2 1.1 - HILTON : “A HISTORY OF FIRTS” 2 Vision 3 Mission 3 Company Values 3 2 - MARKET SEGMENTATION & TARGET MARKET 4 3 - INTEGRATED COMMUNUCATION CAMPAIGN 8 3.1- ONLINE ADDS 8 3.1.1 - DISPLAY/ BANNER ADDS 8 3.1.2 - MAP ADD 9 3.1.3 - RICH MEDIA APPLICATIONS 9 3.1.4 - EMAIL ADDS 10 3.1.5 - SEARCH ENGINE 10 3.2 - MOBILE APPLICATIONS 11 3.3 - WEBSITE EVALUATION 11 3.4 - ONLINE EVENTS 14 3.5 - SOCIAL MEDIA MARKETING 14 3.5.1- FACEBOOK 15 3.5.2 –TWITTER 16 3.5.3 – YOUTUBE 17 3.5.4 - FOURSQUARE 18 3.5.5 - PINTEREST 18 4 - CONCLUSION 18 5 APPENDIX 20 6 - REFERENCES 22
|
1 - INTRODUCTION
We have chosen a service company for our term project and we have studied on Hilton Worldwide. The main reason behind this is, the company, Hilton Hotels and Resorts, is one of the hotels which have been operating in ninety one countries with a number of three thousand eight hundred properties. And we should say that Hilton Worldwide is one of the biggest, prestigious and well-knowned companies in the world taking place in hospitality for many years.
We have thought that investigating and analyzing the company from looking the marketing perspective and then creating online integrated marketing campaign for the company would be a good experience for us.
1.1 - HILTON : “A HISTORY OF FIRSTS”
When Conrad N. Hilton opened the first hotel to bear the Hilton name in 1925, he aimed to operate the best hotel in Texas. As a result of his commitment, leadership, and innovation, today Hilton is
References: http://hospitalitytechnology.edgl.com/case-studies/Social-Media-Savvy-Helps-Hilton-Hotel-Convert-Facebook-Fans-into-Brand-Ambassadors54765 http://hhonors3.hilton.com/en/index.html http://hiltonglobalmediacenter.com/index.cfm/page/35 http://news.hiltonhhonors.com/ http://conradhotels3.hilton.com/en/explore/exclusively/iphoneapp http://www.4hoteliers.com/ http://hotelexecutive.com/business_review/744/8-key-points-to-effective-integrated-marketing-communications http://www.bighospitality.co.uk/Business