Marketing and Nivea
NIVEA
Q.1 Describe two pieces of data that NIVEA used when preparing its marketing plan to re-launched NIVEA FOR MEN? The NIVEA brand was one of the most recognised skin and beauty care brands in the world; it was first introduced in 1911. There were lots of reputed product or bases used to market or advertised this brand but the owner seems too looked disappointed to market or advertised this brand. There were also used market plan to make this brand more attractive and respond able for the customers .As well as different strategies were used to prepare the marketing plan of NIVEA. The first one by improve the formula of the products and the other was to extend the NIVEA FORMEN product range. In other words we can say that these were two strategies which was used to re-launching the NIVEA. By using these two strategies NIVEA was re-launched by the company. It might be used as a first data in this case study or assignment work for re-launch the NEVIA.
NEVIA had easily re-launched by the given two strategies, by re-launching Quality also safe there was no effect on quality previously. But NEVIA took steps continuously to make its quality more perfect as it want. This focus on product development combine with emphases on consumer needs is a key differentiator for NIVEA. As they want while using this product by female, Mails should also having some brand loyalty with NEVIA. So they used to take steps to develop the quality of the product. They also supposed to use the SWOT & PEST Analysis to re-launch or to develop the quality of product or advertised the NIVEA. It identified several strength, weaknesses, opportunities & threats so they easily know how they advertised or marketed this product.
The second piece of data to make market plan and re-launched the NEVIA was used to look at all the target markets to attract the customers and make the customer brand loyal of NIVEA. These were used two ways to marketed or advertised the NEVIA.
Q.1 Describe two pieces of data that NIVEA used when preparing its marketing plan to re-launched NIVEA FOR MEN? The NIVEA brand was one of the most recognised skin and beauty care brands in the world; it was first introduced in 1911. There were lots of reputed product or bases used to market or advertised this brand but the owner seems too looked disappointed to market or advertised this brand. There were also used market plan to make this brand more attractive and respond able for the customers .As well as different strategies were used to prepare the marketing plan of NIVEA. The first one by improve the formula of the products and the other was to extend the NIVEA FORMEN product range. In other words we can say that these were two strategies which was used to re-launching the NIVEA. By using these two strategies NIVEA was re-launched by the company. It might be used as a first data in this case study or assignment work for re-launch the NEVIA.
NEVIA had easily re-launched by the given two strategies, by re-launching Quality also safe there was no effect on quality previously. But NEVIA took steps continuously to make its quality more perfect as it want. This focus on product development combine with emphases on consumer needs is a key differentiator for NIVEA. As they want while using this product by female, Mails should also having some brand loyalty with NEVIA. So they used to take steps to develop the quality of the product. They also supposed to use the SWOT & PEST Analysis to re-launch or to develop the quality of product or advertised the NIVEA. It identified several strength, weaknesses, opportunities & threats so they easily know how they advertised or marketed this product.
The second piece of data to make market plan and re-launched the NEVIA was used to look at all the target markets to attract the customers and make the customer brand loyal of NIVEA. These were used two ways to marketed or advertised the NEVIA.