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City University of Hong Kong – Part Time MBA
20th December 2014

FB5601 – Principles of Marketing

By

Name
Lo Man Kin
KU Kai Chi
Cypress Wong
Wong Chi Wing
Fok Cheung Kong

Student ID
(54007922)
(53837305)
(53822513)
(53974350)
(53977049)

FB5601 – Principles of Marketing
City University of Hong Kong

TABLE OF CONTENTS
Company Profile................................................................................................................................................. 2
Main Competitors ............................................................................................................................................... 2
Problem Definition ............................................................................................................................................. 3
Environment ................................................................................................................................................... 3
Symptoms of a Problem ................................................................................................................................. 4
Description of the Problem ............................................................................................................................. 5
Failure to attract buyers .............................................................................................................................. 5
Failure to attract game developers .............................................................................................................. 6
Solving the problem(s) ....................................................................................................................................... 7
The alternatives .............................................................................................................................................. 7
Alternative 1 – Reinforce relationships with Casual Gamers/Developers
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