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Nike
Company research

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Table of contents

Introduction …..……………………………………………………….. Page 3
Nike history ….………………………………………………………... Page 3-4
Marketing ….…………………………………………………………. Page 4-6
Nike factories ………………………………………………………….. Page 6
Nike financial results ………………………………………………….. Page 7
SWOT analysis …………………………………………………………. Page 8
Conclusion ……………………………………………………………… Page 9
Bibliography…………………………………………………………….. Page 10

Nike – Just do it

Today Nike is a multinational corporation and also the leading supplier of athletic shoes and apparel in the world. Only in 2012 the corporation had 24.1 billion dollar in revenue at the end of the fiscal year (31 may). Nike sells all kinds of athletic footwear, clothes and sport equipment.

History

Bill Bowerman to the left and Phil Knight to the right, both co-creators of Nike

Nike has not always been that big a corporation, in fact the worldwide brand hasn’t even always been called Nike. In its early days the corporation was called Blue Ribbon Sports and was founded in 1964 by William Jay “Bill” Bowerman and Philip Hampson “Phil” Knight, the two made a collective 1000 dollar investment to fund the business endeavour. At first Blue Ribbon Sports was a local distributor for the footwear company at the time called Onitsuka Tiger where they did business out of their cars at local track meets and other sporting events. Soon they realized the financial limits imposed by Onitsuka Tiger would limit the long-term profits of Blue Ribbon Sports and therefor they chose to cut the ties to Onitsuka Tiger and began to make and market their own footwear. The first Blue Ribbon Sports detail store opened in Santa Monica, California in 1966.
The famous swoosh Nike logo that most people today will associate with Nike without seeing the company name, was designed in 1971 for only 35


Bibliography: Webpages: - http://www.nikerepository.com/nike-company-history - http://www.nikebiz.com/crreport/content/workers-and-factories/3-11-0-interactive-map.php?cat=map - http://www.cbsnews.com/8301-505123_162-42746774/did-nike-really-gain-from-tiger-woods-scandal-as-the-numbers-suggest/ - http://nikeinc.com/pages/about-nike-inc http://www.mallenbaker.net/csr/CSRfiles/nike.html - http://www.marketwatch.com/investing/stock/nke/financials http://finance.yahoo.com/echarts?s=NKE+Interactive#symbol=nke;range=my;compare=;indicator=volume;charttype=area;crosshair=on;ohlcvalues=0;logscale=off;source=undefined;
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