New Trends in Advertising
Final Research Project
On
“NEW TRENDS IN ADVERTISING”
[pic]
Submitted in partial fulfillment of MBA program
2008-10
Research Guide Submitted by
|Mr. Abhishek Negi | Sumit Chauhan |
|(Faculty of Management Studies) |Roll No. 1400076 |
School of Business
Graphic Era University, Dehradun
May 2010
CERTIFICATE
This is to certify that the project work done on “New Trends In Advertising“ Submitted to Faculty of Management, Graphic Era University, Dehradun by Sumit Chauhan in partial fulfillment of the requirement for the award of Master of Business Management, is a bonafide work carried out by him/her under my supervision and guidance. This work has not been submitted anywhere else for any other degree/diploma. The original work was carried during MBA 4th Semester 2008-2010. Date: Name of the guide Mr. Abhishek Negi
DECLARATION
I, Sumit Chauhan, student of MBA (IB), IV Semester in Graphic Era University, Dehradun, hereby declare that all the facts and information produced is this project is based on my own study.
Date SUMIT CHAUHAN MBA(IB) IV Sem. Graphic Era University
ACKNOWLEDGMENT
I would like to express my gratitude towards Mr. Abhishek Negi who guided me throughout the project in “New trends in Advertising”. This project helped me a lot in getting more knowledge and experience in the field of advertising.
Table of Contents
1) INTRODUCTION TO ADVERTISING 2) NEW TRENDS IN ADVERTISING 3) TYPES OF ADVERTISING 4) FESTURES OF A GOOD ADVERTISEMENT 5) MAKING AN CONSTRUCTIVE OR
On
“NEW TRENDS IN ADVERTISING”
[pic]
Submitted in partial fulfillment of MBA program
2008-10
Research Guide Submitted by
|Mr. Abhishek Negi | Sumit Chauhan |
|(Faculty of Management Studies) |Roll No. 1400076 |
School of Business
Graphic Era University, Dehradun
May 2010
CERTIFICATE
This is to certify that the project work done on “New Trends In Advertising“ Submitted to Faculty of Management, Graphic Era University, Dehradun by Sumit Chauhan in partial fulfillment of the requirement for the award of Master of Business Management, is a bonafide work carried out by him/her under my supervision and guidance. This work has not been submitted anywhere else for any other degree/diploma. The original work was carried during MBA 4th Semester 2008-2010. Date: Name of the guide Mr. Abhishek Negi
DECLARATION
I, Sumit Chauhan, student of MBA (IB), IV Semester in Graphic Era University, Dehradun, hereby declare that all the facts and information produced is this project is based on my own study.
Date SUMIT CHAUHAN MBA(IB) IV Sem. Graphic Era University
ACKNOWLEDGMENT
I would like to express my gratitude towards Mr. Abhishek Negi who guided me throughout the project in “New trends in Advertising”. This project helped me a lot in getting more knowledge and experience in the field of advertising.
Table of Contents
1) INTRODUCTION TO ADVERTISING 2) NEW TRENDS IN ADVERTISING 3) TYPES OF ADVERTISING 4) FESTURES OF A GOOD ADVERTISEMENT 5) MAKING AN CONSTRUCTIVE OR