AP 5
Advertising and Promotion in Business
Table of Contents
Introduction 3
Task 1: The scope of Marketing Communications 3
1.1 The explanation of the marketing communication process that applies to the advertising and promotion of business 3
1.2 The explanation of advertising and promotion industry’s organising process 3
1.3 An assessment of promotion regulating process 3
1.4 The examination of current trends in advertising and promotion including the impact of ICT (Identify Current Trends) 3
Task 2: The role of importance of Advertising 3
2.1 The explanation of the process of advertising to play important role as a part of an integrated strategy for the promotion of a business or product 3
2.2 The explanation of branding and the process of its usage as a tool to strengthen a business or product, Unilever global brand and its illustration 3
2.3 The review of various creative aspects of advertising 3
2.4 The examination of the major ways of working with the advertising agency 3
Task 3: Below-the-line techniques and their usage 3
3.1 The identification and explain of the primary techniques of below-the-line promotion, their process of playing role as part of an integrated strategy for the promotion of a business or product 3
3.2 The identification of some techniques used in below-the-line promotion that are not regarded as ‘primary’ and that have not discussed in 3.1 last above, my evaluation of these techniques 3
Task 4: Ability to plan integrated Promotional Strategies 3
4.1 Selection and following a process that is appropriate for the formulation of a budget for an integrated promotional strategy 3
4.2 Taking an initial budget of £16,000.00 and explaining the process of using it to carry out the development of a promotional plan for Unilever products 3
Table 1: Budget of Integrated Content Marketing for Unilever products 3
4.3 A plan for integrated promotional techniques into the overall promotional strategy for Unilever products 3
4.4 The
Table of Contents
Introduction 3
Task 1: The scope of Marketing Communications 3
1.1 The explanation of the marketing communication process that applies to the advertising and promotion of business 3
1.2 The explanation of advertising and promotion industry’s organising process 3
1.3 An assessment of promotion regulating process 3
1.4 The examination of current trends in advertising and promotion including the impact of ICT (Identify Current Trends) 3
Task 2: The role of importance of Advertising 3
2.1 The explanation of the process of advertising to play important role as a part of an integrated strategy for the promotion of a business or product 3
2.2 The explanation of branding and the process of its usage as a tool to strengthen a business or product, Unilever global brand and its illustration 3
2.3 The review of various creative aspects of advertising 3
2.4 The examination of the major ways of working with the advertising agency 3
Task 3: Below-the-line techniques and their usage 3
3.1 The identification and explain of the primary techniques of below-the-line promotion, their process of playing role as part of an integrated strategy for the promotion of a business or product 3
3.2 The identification of some techniques used in below-the-line promotion that are not regarded as ‘primary’ and that have not discussed in 3.1 last above, my evaluation of these techniques 3
Task 4: Ability to plan integrated Promotional Strategies 3
4.1 Selection and following a process that is appropriate for the formulation of a budget for an integrated promotional strategy 3
4.2 Taking an initial budget of £16,000.00 and explaining the process of using it to carry out the development of a promotional plan for Unilever products 3
Table 1: Budget of Integrated Content Marketing for Unilever products 3
4.3 A plan for integrated promotional techniques into the overall promotional strategy for Unilever products 3
4.4 The
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