Preview

New Belgium Advertising Campaign Analysis

Good Essays
Open Document
Open Document
205 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
New Belgium Advertising Campaign Analysis
he message content, consumer’s behavior, and advertising funding or budget, determines how effective the advertisement for a product will be (Putte, 2009). Advertising is a crucial element in promoting a business because it is the most visible portion of marketing and reaches a mass amount of potential customers (Ferrell & Hartline, 2014). New Belgium struggled to use the work “folly” because they did not want to send the wrong message to viewers, and they did not want the word to be misinterpreted by viewers to mean something different from what they were using the word for. This was the company first advertising campaign in the form of a national commercial so it was essential for them to do it right with the hopes of gaining more customers
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Powerful Essays

    Evans Unit9Assignment HU345
    • 1419 Words
    • 5 Pages

    Evans Unit9Assignment HU345

    Often varying in message and purpose, commercials and advertisements have proven to be successful forms and methods of mass communication. The goals of advertisements is to appeal to their target audience in an effort to encourage or persuade that demographic to purchase their products and become their customer. Some companies may even have more than one commercial in an effort to reach and persuade those that are outside of their usual demographic to begin purchasing their products. Not only taking into account the obvious message, it is important to also analyze and look into the subcomponents, such as imagery and dialogue, that makes conveying their message successful.…

    • 1419 Words
    • 5 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    New Belgium Marketing Analysis
    • 4121 Words
    • 17 Pages

    New Belgium Marketing Analysis

    The New Belgium Brewing Company is one of the leading producers of craft beers, or microbrews in the United States. The company was started in 1991 by Jeff Lebesch, an electrical engineer, and his wife, Kim Jordan, who was the firm’s first marketing director.…

    • 4121 Words
    • 17 Pages
    Powerful Essays
    Read More
  • Good Essays

    New Belgium Brewing's Vocabulary Analysis
    • 287 Words
    • 2 Pages

    New Belgium Brewing's Vocabulary Analysis

    Advertisements are intended to produce a positive impact on the mind of the people who view them. It is in fact meant to offer added information regarding the product and the features that benefit the existing customers and potential patrons. It is therefore imperative to utilize the correct expressions, which wouldn’t have any negative words or connotations drawn in within it. There were numerous differences and discussions over the use of the word folly in New Belgium Brewing’s tagline (Ferrell& Hartline, 2014). For the reason of its definition, I too would question whether folly would be the best match seeing as NBB is known for producing high quality and superb beers.…

    • 287 Words
    • 2 Pages
    Good Essays
    Read More
  • Good Essays

    Cal State Fullerton Ethic Questions
    • 1633 Words
    • 7 Pages

    Cal State Fullerton Ethic Questions

    c. The television commercial is a terrible thing. The move away from the use of propositions in commercial advertising began at the end of the nineteenth century. But it was not until the 1950 's that the television commercial made linguistic discourse obsolete as the basis for product decisions. By substituting images for claims, the pictorial commercial made emotional appeal, not tests of truth, the basis for consumer decisions. (Neil Postman, 1985).…

    • 1633 Words
    • 7 Pages
    Good Essays
    Read More
  • Good Essays

    Analysis Of Cameron Johnson's Essay 'The Mighty Image'
    • 257 Words
    • 2 Pages

    Analysis Of Cameron Johnson's Essay 'The Mighty Image'

    Advertisement, is a bait that were casually caught on and we don’t realize until where pulled in. This absurd idealistic method of Ad is a continuously changing strategy of producing a new generation of people. For this reason, this industry technique seem to be what shapes us to believe what we want or how we should be in the society. Cameron Johnson clarifies strongly in his essay, “The Mighty Image,” with narrative thoughts that could be provoking the human views from just an image.…

    • 257 Words
    • 2 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    A Rhetorical Analysis Of Advertising By Britannica
    • 219 Words
    • 1 Page

    A Rhetorical Analysis Of Advertising By Britannica

    “Advertising” by Britannica shows how vital advertising can be to a company’s survival and how detrimental if there’s a lack thereof. Prosperous companies use advertising to the best of their advantage, as they can afford it unlike miniscule companies. Some miniscule companies stand no chance if they can’t get their name out there, because people will not buy their offered product or service, hence driving down their sales. An intricate strategy entailed of thorough research on markets and consumers is implemented when it comes to advertising, as companies want their product to stand out and not be neglected. A company makes sure, it utilizes a plethora of rhetoric skills based on the savviness of the crowd. For example, in Entertainment Weekly…

    • 219 Words
    • 1 Page
    Satisfactory Essays
    Read More
  • Satisfactory Essays

    Persuasive Messages Chapter 9
    • 313 Words
    • 2 Pages

    Persuasive Messages Chapter 9

    A successful advertising message transcends the audience’s perceptions of needs and wants. It creates an emotional appeal that subtly convinces the audience that the item being promoted will make a difference in their lives by either making them happy, giving them status, satisfying a desire or providing security. There is no doubt…

    • 313 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Old Spice Ad Analysis
    • 1891 Words
    • 8 Pages

    Old Spice Ad Analysis

    Advertisements come in various shapes, sizes, and mediums, and as humans, we are constantly surrounded by them. Whether they are on TV, radio, or in a magazine, there is no way that we can escape them. They all have their target audience for whom the advertisers have specifically designed the ad. When a company produces a commercial, their main objective is to get their product to sell. This is a multibillion-dollar industry and the advertisers study all the ways that they can attract their audience’s attention. The producers of advertisements have many tactics and strategies they use when producing an ad to get consumers to buy their product. These include things such as rhetorical appeals, logical fallacies, and “the male gaze.”…

    • 1891 Words
    • 8 Pages
    Good Essays
    Read More
  • Better Essays

    The Critique of “Advertising’s Fifteen Basic Appeals”
    • 1083 Words
    • 5 Pages

    The Critique of “Advertising’s Fifteen Basic Appeals”

    “Advertising’s Fifteen Basic Appeals” is an informative and educational article, which is written by Jib Fowles, a professor of Communication at the University of Houston Clear Lake. This article first appeared in Etc. 39:3 (1982) and was reprinted in the college textbook - Advertising and Popular Culture (1996). In the “Advertising’s Fifteen Basic Appeals”, Fowles provides readers with a set of information that discusses how advertising contains certain unconscious emotional appeals which fall into fifteen distinguishable categories. Besides that, he also explains how advertisers try to influence consumers through various physiological and psychological levels. This article educates advertisers and college students who are majoring in advertising on how to make effective advertisements. Also, Fowles analyzes tactics that advertisers use and gives readers his opinions and suggestions on how to make an advertisement more effective (539-556).…

    • 1083 Words
    • 5 Pages
    Better Essays
    Read More
  • Good Essays

    The Indictments Against Advertising Summary
    • 709 Words
    • 3 Pages

    The Indictments Against Advertising Summary

    The effects of advertising on our minds have left a scar on the name of advertisement. The criticism has piled up and is now a name that advertisers must live with. They will constantly be reminded that too much advertisement, while good for the company, is not good for society. There are many ways of advertisement and there will surely be new ideas in the upcoming years, but scrutiny will always play a big role in…

    • 709 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Buy This 24 Year Old Get His Friends Free
    • 721 Words
    • 3 Pages

    Buy This 24 Year Old Get His Friends Free

    Advertising is everywhere we go; we see and hear advertising in magazines, newspapers, billboards, television, radio, internet, and even the classrooms. In the article, Kilbourne describes how advertising supports almost every communication, not by selling products to us but by selling us to the products’ manufacturers. Advertisers compete against each other for the opportunity to deliver their product to the consumers thru the media and companies are investing excessive amounts of money on psychological research in search of specific words and images necessary to capture the attention and money of consumers.…

    • 721 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Weasel Words
    • 1106 Words
    • 5 Pages

    Weasel Words

    Advertising is a way of producing commercials for products or services. In a fast paced world that we live in today, all types of information is thrown at us at an uncomfortable rate. On tablets, smartphones, computers, newspapers, radio and TV, we encounter ads for all kinds of products from a vast variety of large corporate companies almost every single day. In places like Manhattan, more specifically Times Square, there are a plethora of advertisements on grand billboards and on beautiful immersive screens that rest beside buildings. Ad’s have drastically increased since the turn of the twenty first century. Companies use clever tactics, such as weasel words and psychological tactics to differentiate them from other companies. Words like better, improved, new, fast and so forth play a deciding factor when buying a product, and it is up to the consumer to analyze the truth behind these words. In the article “With These Words I Can Sell You Anything” by William Luts, he states that “Advertisers use weasel words to appear to be making a claim for a product when in fact they are making no claim at all” (62). Companies want the consumer to feel the need to buy their products, as if it were drastically changing the person's life. Advertising is an effective method used by companies to promote their ideas through their…

    • 1106 Words
    • 5 Pages
    Good Essays
    Read More
  • Better Essays

    Illuminating the Illusion
    • 1145 Words
    • 5 Pages

    Illuminating the Illusion

    Jay Chiat, and expert in the advertising field, looked at advertising differently than those in the advertising business today. He launched the Energizer Bunny and Apple commercials. Not only that, he started a new age of advertising during the Super Bowl. Chiat was an amazing advertiser; however, he reached a point in 1997 where he desired to leave the marketing industry. He no longer agreed with the ideals of the advertising world. In Chiat’s essay, “Illusions are Forever,” he uncovers the true ideals of the marketing industry. His essay discusses how the lies in advertising “lie in the situations, values, beliefs, and cultural norms used to sell a message.”(212) Through this essay, Chiat uses strong, vivacious words to create an image of the true face of advertising. In the same manner, he includes examples and descriptions that embellish that image and grab the attention of the reader. Amidst all of this, Chiat composes his essay in a manner that allows for a clear, insightful message to come across. Chiat is indeed bitter of advertising, but that does not affect his message. He remains conversational throughout the course of the essay. The technique that Chiat uses throughout his writing is superb, and he does an excellent job of getting his message across.…

    • 1145 Words
    • 5 Pages
    Better Essays
    Read More
  • Good Essays

    Advertisement Analysis Essay
    • 978 Words
    • 4 Pages

    Advertisement Analysis Essay

    Analyzing an ad is a process of figuring out what the writer of the ad wants you to think of the product they are trying to sell you. Whether it’s the perfect picture of what you may look like when after using the item or a warm feeling created by the images, colors and textures within the ad persuades the reader to buy. How you interpret the advertisement can all depend on what is going on in your life at the time you read it. Let’s say you had an accident that left you with a scar and you see an ad for a cream that diminishes scars and marks. You would definitely consider buying the cream depending on how it is advertised. If they show incredible results, along with things that help it to be more believable (like FDA approval signs, etc.), you would certainly buy it. I have chosen to analyze an ad for baby formula. Depending on the information in the ad, I will describe it’s how believable it is and whether or not I would consider feeding this formula to my own baby.…

    • 978 Words
    • 4 Pages
    Good Essays
    Read More
  • Best Essays

    An Essay on Strong vs Weak Theory of Advertising
    • 3143 Words
    • 13 Pages

    An Essay on Strong vs Weak Theory of Advertising

    ‘Advertising’ the word originated from the Latin word ‘adverto’, which means to turn around. The root of advertising can be found in ancient times such as ancient Egyptian used papyrus to make sales messages and wall posters, commercial messages and political campaign found in the ruins of Pompeii and ancient Arabia, lost and found advertising on papyrus in ancient Greece and Rome, wall painting for commercial advertising in ancient India (Mogel, 1993). Advertising defined by Belch & Belch (2004) as a paid form of communication through nonpersonal components such as T.V, radio, newspaper and magazines about an organization, product, service or idea by an identified sponsor; likewise Kumar & Mittal (2002) defined advertising as controlled, identifiable information of products, services to persuade customers through mass communication media. Therefore, from it can be said that advertising basically aims to create awareness through popularisation of the products among customers and persuade them to purchase it. But the common debate today is that, how advertising works? Fill (1999) suggested two polarised views regarding this subject: the first is referred to strong theory of advertising and the second one is referred as weak theory of advertising. In this essay, these two theories are discussed thoroughly to understand how advertising works; furthermore some models of each of the theory are also discussed to extend the understanding. Finally comparisons between the theories are drawn to generate a proper conclusion of ‘Strong’ and ‘Weak’ theory debate of advertising.…

    • 3143 Words
    • 13 Pages
    Best Essays
    Read More

Related Topics