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Netflix and the Use of Ecommerce

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Netflix and the Use of Ecommerce
TO: Bus 311, Summer I, 2010

FROM: Group 6.3

SUBJECT: Report on NETFLIX

This report was written under the assumption of complete satisfaction of requirements for Business 311, Information Systems in Global Business Environment, Summer I, 2010, University of Hawaii at Manoa. An analysis of Netflix in Information Systems indicates that the company has been able to use technology and ecommerce in a method that has created a billion dollar entity. Netflix has been successful by improving the movie rental business with the embracing of changing technology and consumer preferences that has revolutionized the way people view movies. Netflix is a company that has shown the power of ecommerce and the success it can bring to businesses that are willing to adopt it. *If you have any question about this report please contact any of us at the email addresses or phone numbers listed above. Thank you.

Use of Ecommerce in Netflix, Inc.

By

Group # 6.3

Summer I, 2010

Executive Summary Netflix has in the past decade revolutionized how Americans rent and view movies. This process of ordering movies online and receiving them in the mail proves that this innovation has been able to adapt to the ever growing technological world we all live in. The ability to be cheap, convenient, and appeal to a vast audience has given Netflix the biggest advantage in the movie rental business. The wide availability of Netflix and a strategic sending and receiving system has ensured the success of the company.

i
OUTLINE

Executive Summary . . . . . . . . . . . . . . . . . . . . . . …………………… i

Outline ……………………………………………………………… ii

Introduction ………………………………………………………… 1

Theoretical …………………………………………………………. Technical …………………………………………………… 1 Economic …………………………………………………... 2 Political/Legal ……………………………………………… 2 Social/Cultural ……………………………………………... 3

Practical ……………………………………………………………. People ……………………………………………………... 4


References: 1. Netflix Official website – www.netflix.com 2. Valacich, J. and Schneider, C. 2010. Information Systems Today (4th Ed.) – Managing in the Digital World. Prentice-Hall, Upper Saddle River, New Jersey. 3. Wikipedia - http://en.wikipedia.org/wiki/Netflix 4. www.cio.com 5. Blockbuster – blockbuster.com 6. Netflix Company Employee 7. Netflix devices http://www.netflix.com/NetflixReadyDevices?trkid=425959&lnkctr=nmf_nfrd&lnkce=nrd-o
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